September industry roundup

September brought several changes across search, social, and advertising, some of which could impact your 2025 strategy. For example: Google introduced Preferred Sources, giving users more control over which publishers appear in Top Stories. This could influence your visibility and referral traffic. TikTok expanded its Search Ads feature, and early tests show it can double purchase intent, making it a stronger channel for driving sales. Our latest Digital Marketing Industry Roundup covers all the important digital marketing updates. It's a quick way to stay up to date on what's changing, and where to focus next. ​Read the full September roundup here.​ Cheers, Neil Patel PS: If you'd like to discuss how these platform shifts might affect your own marketing strategy, my team can help. Book a call today.​

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