Google is currently rolling out a global update

As we speak, Google is rolling out a global update that changes how ads appear in Search results. The familiar "Ad" tag is being replaced with a "Sponsored" label. For the first time, users can now choose to hide ads they don't want to see. This update is part of Google's push toward a more transparent, user-centric experience. It gives people greater control over what they see, but it also raises new challenges for advertisers… Here's what to expect: Visibility risks: Ads that don't feel relevant can now be hidden, limiting reach. Budget waste: Poor targeting or weak creative may get filtered out faster. Upside: The clicks that remain will come from users who want to engage — meaning higher intent and better quality traffic. This shift rewards precision, helpfulness, and user alignment. If your Google Ads aren't built with this in mind, your results could start declining. My team can help you audit and optimize your campaigns to stay visible and profitable in this new, user-driven environment. Book a strategy call. Cheers, Neil Patel ​ ​

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