Most marketers still think the customer journey starts with a click. Increasingly, it doesn’t. Buyers are now researching brands inside:
They’re validating companies, comparing products, and forming opinions before they ever visit your website. That changes how growth works. The companies winning in AEO/GEO right now aren’t necessarily getting the most traffic. They’re building:
In our upcoming webinar, I’m breaking down the exact strategies we’ve seen work across 100 campaigns. How to Make AEO/GEO Profitable: Lessons From 100 Campaigns Tuesday, June 16 at 8 a.m. PDT We’ll cover:
Register now to save your seat and get the replay link. Cheers, Neil Patel P.S. More visibility doesn’t automatically create more revenue anymore. The brands that adapt fastest to AI-driven discovery will likely gain the biggest long-term advantage. If you need help adapting for your company, let’s talk. |
Kamis, 11 Juni 2026
AI search is changing how buyers make decisions (June 16 webinar)
Rabu, 10 Juni 2026
TikTok just made SEO more important
TikTok quietly rolled out an important update that marketers shouldn’t ignore. Users can now add relevant keywords directly into post metadata to help improve discoverability inside TikTok search. That may sound small… But it reinforces a much bigger shift: Social platforms are increasingly behaving like search engines. TikTok, YouTube, Instagram, Reddit, and even LinkedIn are becoming discovery platforms where users actively search for:
This means content optimization is no longer just about Google. It’s becoming about search visibility everywhere. And with AI-powered discovery continuing to grow, these signals will likely become even more important over time. If you want help building a stronger cross-platform search and content strategy… let’s talk. We did something similar to Little Bellies and grew them by 56%. Cheers, Neil Patel |
Selasa, 09 Juni 2026
This simple mistake is crushing people’s SEO
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Minggu, 07 Juni 2026
Will ChatGPT mention your business?
Hey Keysia, A growing share of your customers aren't Googling anymore. They're asking ChatGPT, Gemini, and AI Overviews, and they're taking the answer they get. Marketers call it AEO or GEO, answer engine optimization. I call it the same game we've always played: the businesses that win are the ones whose content the engines trust enough to pull from. Here's the part most people miss. AI assistants build answers from published content. If the clearest, most useful answer to a question in your space lives on your site, you're what they draw from. If it doesn't, your competitor is. That's exactly what AnswerThePublic was built for. It shows you the questions people are actually asking, flags the ideas tagged Best for AI Visibility, and Content Studio turns them into the kind of clear, research-backed articles answer engines pull from. The anniversary is the moment to start. Go Yearly before June 22 and four months are on me. Talk soon, |
Kamis, 04 Juni 2026
Most AI visibility strategies aren’t generating revenue
Everyone is talking about AEO and GEO right now. But most companies are making the same mistake: They’re treating AI search like traditional SEO. That’s why many brands are getting cited inside ChatGPT, Google AI Overviews, Gemini, and Perplexity… but still struggling to generate meaningful pipeline growth. Visibility alone doesn’t create profit. In our upcoming webinar, I’m breaking down the exact lessons we learned from 100 AEO/GEO campaigns. How to Make AEO/GEO Profitable: Lessons From 100 Campaigns Tuesday, June 16 at 8 a.m. PDT We’ll cover:
✅ Register now to save your seat and get the replay link. Cheers, Neil Patel P.S. AI search is already influencing buying decisions, even when users never visit your website directly. If you need help influencing buying decisions in AI search, let’s talk. |
Rabu, 03 Juni 2026
Google Core Update for May (what to do now)
On May 21 Google officially released their May 2026 Core Update. And if history repeats itself, many sites will likely see significant volatility over the next few weeks. Core updates are becoming increasingly tied to:
This is especially important right now because Google’s AI-driven search experiences continue expanding alongside traditional rankings. That means visibility shifts may not always look like simple ranking drops anymore. You may see changes in:
The biggest mistake companies make during core updates? Reacting too quickly with aggressive changes before the rollout finishes. We help our clients navigate these changes all of the time, and the results speak for themself. If you want help evaluating how this update impacts your SEO and AI visibility strategy… Book a discovery call with my team. Cheers, Neil Patel P.S. Core updates increasingly reward brands that are trusted, authoritative, and commercially useful — not just well-optimized pages. If you need help building trust and authority for your business, let’s talk. |
Selasa, 02 Juni 2026
The biggest updates from Google I/O & Marketing Live 2026
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