You’re getting clicks… but are you getting customers?

Most local businesses are focused on the wrong thing. More traffic. More clicks. More impressions. But here's the problem: None of that guarantees customers. Today, people decide before they ever contact you: ✔ They check reviews. ✔ They compare listings. ✔ They look for trust signals. And if you don't win their confidence… they choose your competitor. That's why we're hosting this session: ​From Clicks to Customers: Winning Local Business with AI SEO, Paid Media, and Review Management​ Tuesday, March 24 at 8 a.m. PDT In this webinar, I'll break down: Why local SEO alone isn't enough anymore How AI, map packs, and zero-click behavior are changing discovery The exact trust signals that turn traffic into paying customers How to combine SEO, paid ads, and reviews into one growth engine Because here's the shift: Local growth is no longer about winning clicks — it's about winning confidence. 👉Save your spot and I'll show you how to build a system that drives both demand and conversions. See you there, Neil Patel PS: If you just want help turning this into a full local growth engine, book a discovery call with my team.

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The content length AI engines cite most (new data)

My team analyzed 15,000 prompts across ChatGPT and Gemini to see which content AI systems actually cite. One pattern stood out immediately: Longer content typically gets cited more often. You would think it is shorter because they want to give concise answers, but that's not the case. As content length increased, AI visibility rose as well, peaking at around 1,500–1,750 words. Interestingly, that's almost identical to traditional SEO data… in which top-ranking pages on Google average around 1,400–1,800 words. Why? Longer content gives LLMs more context, explanations, and data to pull from when generating answers. And that matters more than ever because 60–65% of searches now end without a click, meaning the sources AI cites often get the only visibility. But length alone isn't enough. The pages that show up most often are clearly structured with headings, direct answers, and information that AI can easily extract. As well as dozens of other factors. We know the winning formula to get content cited. If you want us to get you cited 👉Schedule a discovery call with one of my experts. We can break down what works over the phone and how we can help you adapt. Cheers, Neil Patel ​ ​

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Something has slowly been changing in search, and no one is adapting

If you've checked your Google Ads search term report lately, you may have noticed something strange. The searches are getting… longer. More conversational. More like how people actually talk. That's voice search. ​ In fact, over 50% of searches are now four words or longer, and voice queries tend to be 3–5x longer than typed searches. Instead of typing "dentist near me," people are asking things like: "Hey Google, where can I find an emergency dentist right now?" And this shift is starting to show up everywhere, even inside your ad data. But here's the bigger opportunity most businesses are missing. Voice search isn't just about ads. If your content is structured correctly, you can show up for free when voice assistants pull answers. And because voice assistants typically read one answer, brands that optimize for it get disproportionate visibility. If you want to dominate voice search, read this. It will show you how. Or if you want my team to just optimize your business for voice search, book a call with us. We can help ensure your business, products, and services are recommended over the competition. Cheers, Neil Patel ​ ​

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These companies are stealing your AI traffic

You could be ranking #1 on Google right now and still be losing traffic. With continuous updates and volatility becoming the new normal, the biggest shift isn't the algorithm, it's AI search. You need to know right now if your brand is actually showing up in AI Overviews and ChatGPT recommendations, or if you are totally invisible to them. That's exactly why we evolved Ubersuggest into a single, integrated workspace where you can run your traditional SEO and AI strategies side-by-side. In one dashboard, you can track your AI visibility, find profitable keywords your competitors are missing, and monitor your organic rankings in seconds. ​Start your 7-day free trial to see which competitors are taking your AI traffic.​ The cool part is that Ubersuggest will also help you fix it. Cheers, Neil Patel P.S. Want a second opinion on your current AI strategy? Reply 'AI' and my team and I will help you figure it out.

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This one free tool will get you mentioned more on ChatGPT

The more you get mentioned on the web, the more likely ChatGPT is to cite you and recommend your products and services. But there is a catch, how do you find the sites that are likely to talk about you and mention you? Because the last thing you want to do is reach out to 100 sites and get no new mentions. Well, there's a hack for this. If you hit up the sites that mention multiple competitors (not one, because if someone mentions 2 or 3, they usually don't favor one specific player in your space)... they are usually open to mentioning and even linking to you. So try this right now: Grab the URL of your competitor's top-ranking article or just website… Drop it into the Ubersuggest Backlinks tool. Hit search. Instantly, you'll see every single website that links to them. And on that report, you can add multiple competitors, and it will filter the results to show who doesn't mind linking and mentioning anyone in your space. Export the list, and you now have the exact, pre-qualified outreach targets. As you hit them up and get them to talk about you, you'll notice that you will get mentioned more on ChatGPT and even outrank them on Google. It works. ​Just go here to see your competitor's backlinks →​ Cheers, Neil Patel P.S. If you run this report but aren't sure what to say when you actually email these sites, just hit reply. My team will send over the exact outreach template we use to get a "yes."

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Why traffic no longer means more customers

Search has changed. More clicks don't automatically mean more customers. Today, buyers check your reviews. They read AI summaries. They compare you in the map pack before they ever call. They check what people are saying about your products and services on social media. But here's what no one tells you. Even if you are on all these channels it usually won't work… UNLESS… Your SEO, paid ads, social media, and reputation strategy work together… When you have a cohesive strategy, your traffic turns into customers. When you don't, you'll end up sending people to your competitors. During our next webinar, I'm going live with Deepak Bahree of Birdeye to break down what modern growth really looks like. And we are going to focus on local first with this webinar. Because it's the easiest to fix and even if you have a national or global business, you can get local traffic. ​From Clicks to Customers: Winning Local Business with AI SEO, Paid Media, and Review Management​ Tuesday, March 24 at 8 a.m. PST ✏️Register now to get the live link and calendar invite.​ Winning in 2026 isn't about visibility alone. It's about credibility. By the end, you'll walk away with a clear 30-day action plan to turn clicks into customers — and customers into long-term promoters. Cheers, Neil Patel ​ PS: If your business is struggling to turn clicks into customers and you just want my team to fix it for you, schedule a discovery call.​

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This marketing channel has a 144% ROI

In 2024, companies investing in GEO/AEO saw an average -28% ROI. In 2025? That flipped to +144% ROI. Same channel, different timing. Even more interesting, spending only increased from $89,201 in 2024 to $135,117 in 2025. The big jump wasn't from massive budget increases. It was from compounding visibility as AI usage exploded. Here's what that means: The brands that moved early are now being cited, summarized, and recommended by AI tools. The ones waiting? They're playing catch-up. GEO/AEO isn't about rankings. It's about becoming the brand AI trusts enough to mention. If you want us to make your brand the one AI trusts— 👉Click here to book a discovery call with an expert. Cheers, Neil Patel ​ PS: If you think 2025 had a massive ROI, just wait for the 2026 data. Let's set up a call so we can show you how you can do the same.

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