Why your marketing keeps failing (webinar invite)

You create projections. You have expectations from your marketing. But why do they always fall short? Most marketing forecasts aren’t wrong because marketers are bad at math. They’re wrong because they’re built on outdated assumptions. SEO clicks are shifting because of AI Overviews, paid media costs are getting harder to predict, and customer behavior no longer follows the patterns it did a few years ago. But most companies are still forecasting growth the same way: they project traffic, assume conversion rates stay flat, and then wonder why pipeline and revenue don’t match the forecast. In our upcoming webinar, we go in-depth on how modern marketing teams can forecast SEO and paid growth more effectively in today’s environment. ​Forecasting Growth: How to Project SEO and Paid Results 90 to 180 Days From Now:Tuesday, June 30 at 8 a.m. PDT In the session, we’ll cover: Why traditional forecasting models are becoming less reliable How to forecast SEO performance when clicks are becoming less predictable The paid media forecasting framework we use to model spend, CAC, and profitability How to build executive forecasts leadership actually trusts Register Now After your register, we'll send you an email with a live link for the day of the webinar. Plus, we'll send you a replay link after the session so you can watch when it works for you. Cheers, Neil Patel P.S. The best forecasts don't predict the future perfectly, they help you make better decisions today. If you need help forecasting your marketing efforts, let’s talk! You are receiving this email from Neil Patel Digital, LLC, including its affiliated companies. For more information, please see our Privacy Policy. You may unsubscribe at any time by clicking here - Unsubscribe. NP Digital | 5940 S Rainbow Blvd, Ste 400, Las Vegas, NV 89118-2507, United States

Google is changing, and you have to optimize for these things now

Google isn’t just a traditional search engine with 10 blue links. It’s an AI first search engine with traditional results below the AI response. Most marketers are approaching AI visibility like SEO, but that's the wrong playbook. ​We analyzed hundreds of profiles to figure out the top factors. Here they are: If you are still optimizing using the old strategy, you won’t win. If you need help adapting to the new strategy, we can help. ​Book a call with my team. We will analyze what you are doing and what needs to change. If you like what you hear, work with us. If you don’t, then you can take what you learn and do it yourself. You have nothing to lose. Cheers, Neil Patel ​ P.S. If your AI visibility strategy starts and ends with SEO, you're probably leaving opportunities on the table. If you need help increasing visibility everywhere, let’s talk!

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You now have to manage your reputation on AI

How does AI describe your company? It's becoming a more important question than most companies realize. ➜ Read more​ We recently published a new guide on AI-driven reputation management because AI platforms are increasingly becoming the first place people go to research products, services, and companies. And here's the catch: AI forms opinions about you and your business based on what it finds across the web. If it sees strong reviews, trusted mentions, expert content, and consistent information, you're more likely to be recommended. If it finds mixed signals, outdated information, or negative sentiment, it can impact how often your company shows up in AI-generated answers. The good news? ​The things that build trust with AI aren’t hard to do. The companies that win over the next few years won't just manage their reputation, they'll actively shape the information AI uses to understand them. If you need help building a solid online reputation for your company… Book a discovery call Cheers, Neil Patel P.S. Your next customer may never visit your website before making a decision. They may simply ask AI who to trust. If you need help making sure your company is the answer, let’s talk! You are receiving this email from Neil Patel Digital, LLC, including its affiliated companies. For more information, please see our Privacy Policy. You may unsubscribe at any time by clicking here - Unsubscribe. NP Digital | 5940 S Rainbow Blvd, Ste 400, Las Vegas, NV 89118-2507, United States

Halfway through the anniversary (8 days left)

Boosted credits, 4 months free, and 8 days on the clock.  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­

​ Hey Keysia, We're halfway through AnswerThePublic's 12th anniversary. Here's where things stand. The credits on every plan are still boosted, Starter 60, Growth 350, Business 800. Fuel to turn the questions your audience is asking into published, research-backed articles. And the bigger gift is still open: go Yearly and four months are on me. You pay for eight, you get twelve. One honest nudge. Every month, more of your customers take their questions to ChatGPT and Gemini instead of a search bar. The businesses getting read are the ones publishing the clearest answers. Eight days is enough to start. A year is enough to own your topics. Both gifts close June 22. ​Get 4 months free​ See you next week! You are receiving this email from Neil Patel Digital, LLC, including its affiliated companies. For more information, please see our Privacy Policy. You may unsubscribe at any time by clicking here - Unsubscribe. NP Digital | 5940 S Rainbow Blvd, Ste 400, Las Vegas, NV 89118-2507, United States

AI search is changing how buyers make decisions (June 16 webinar)

Most marketers still think the customer journey starts with a click. Increasingly, it doesn’t. Buyers are now researching brands inside: ChatGPT Google AI Overviews Perplexity Gemini Reddit YouTube They’re validating companies, comparing products, and forming opinions before they ever visit your website. That changes how growth works. The companies winning in AEO/GEO right now aren’t necessarily getting the most traffic. They’re building: Stronger authority signals Better AI visibility More trust across platforms Higher conversion quality Better assisted pipeline In our upcoming webinar, I’m breaking down the exact strategies we’ve seen work across 100 campaigns. ​How to Make AEO/GEO Profitable: Lessons From 100 Campaigns​ Tuesday, June 16 at 8 a.m. PDT We’ll cover: What AI engines actually reward Why visibility is fragmenting across ecosystems The content formats driving profitable growth How to measure AI influence correctly The 90-day roadmap to operationalize AEO/GEO ​Register now to save your seat and get the replay link. Cheers, Neil Patel ​ P.S. More visibility doesn’t automatically create more revenue anymore. The brands that adapt fastest to AI-driven discovery will likely gain the biggest long-term advantage. If you need help adapting for your company, let’s talk.

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TikTok just made SEO more important

TikTok quietly rolled out an important update that marketers shouldn’t ignore. Users can now add relevant keywords directly into post metadata to help improve discoverability inside TikTok search. That may sound small… But it reinforces a much bigger shift: Social platforms are increasingly behaving like search engines. TikTok, YouTube, Instagram, Reddit, and even LinkedIn are becoming discovery platforms where users actively search for: Products Recommendations Tutorials Reviews Industry expertise This means content optimization is no longer just about Google. It’s becoming about search visibility everywhere. And with AI-powered discovery continuing to grow, these signals will likely become even more important over time. If you want help building a stronger cross-platform search and content strategy… let’s talk. ​We did something similar to Little Bellies and grew them by 56%. Cheers, Neil Patel

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This simple mistake is crushing people’s SEO

Most marketers rarely think about their robots.txt file. But they should. ➜ Read more​ One small mistake inside robots.txt can accidentally: Block important pages from Google Prevent crawling of key content Hurt indexing Waste crawl budget Damage organic visibility With AI search becoming more dependent on structured crawling and retrieval, technical SEO issues like this matter even more now. I recently published a detailed breakdown explaining: What robots.txt actually does Common mistakes companies make How to use it properly When to block crawlers (and when not to) Why technical SEO fundamentals still matter in an AI-first search world The biggest takeaway? Many SEO problems aren’t caused by bad content. They’re caused by technical issues that quietly limit visibility. If you want help auditing your SEO foundation, technical setup, or AI search readiness… Book a discovery call Cheers, Neil Patel You are receiving this email from Neil Patel Digital, LLC, including its affiliated companies. For more information, please see our Privacy Policy. You may unsubscribe at any time by clicking here - Unsubscribe. NP Digital | 5940 S Rainbow Blvd, Ste 400, Las Vegas, NV 89118-2507, United States