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Selasa, 28 Juli 2026

AI search just got better for marketers

Google just made a move that every marketer should pay attention to.

For months, publishers have worried that AI Overviews would keep users on Google and send fewer visitors to their websites.

Now Google is responding.

They've rolled out several updates that make source attribution much more visible inside AI Overviews and AI Mode; including inline citations, hover previews, better publisher attribution, and more opportunities for users to click through to the original source.

Does that mean SEO is back to normal?

Not quite.

But it does reinforce something I've been saying for a while:

The brands creating original, authoritative content are the ones most likely to earn visibility in AI search.

➜ Read more

In our latest post, we break down:

What changed with Google's AI link attribution
Why these updates matter for publishers and marketers
How AI citations are becoming a new source of organic visibility
What you should be doing today to increase your chances of being cited

AI search isn't replacing SEO, it's changing what success looks like.

The marketers who adapt early will have a huge advantage.

If you want help building an SEO strategy that's designed for AI search, not just traditional rankings, my team at NP Digital can help…

Book a discovery call

We'll show you how to increase your visibility across Google Search, AI Overviews, ChatGPT, Perplexity, and the next generation of search experiences.

Cheers,
Neil Patel

P.S. Rankings are still important, but citations are quickly becoming the new first page. If you need help getting visibility everywhere, let’s talk!

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NP Digital | 5940 S Rainbow Blvd, Ste 400, Las Vegas, NV 89118-2507, United States

Senin, 27 Juli 2026

Setelan privasi baru untuk layanan Penelusuran

KeysiaPutri22@gmail.com

Keysia yang terhormat,

Kami memperbarui setelan kami untuk memberi Anda kontrol yang lebih besar atas histori yang disimpan dan rekomendasi yang dipersonalisasi di berbagai layanan Google Penelusuran, termasuk Penelusuran, Maps, Shopping, Hotel, Penerbangan, Terjemahan, dan Berita. Anda akan melihat perubahan ini di Akun Google Anda dalam beberapa hari ke depan.

Yang berubah

Sebelumnya, penyimpanan histori dan personalisasi dikelola di Aktivitas Web & Aplikasi. Ke depannya, kami memperkenalkan dua setelan baru untuk membantu Anda menyesuaikan pengalaman Anda dengan lebih baik: Histori Layanan Penelusuran dan Rekomendasi yang Dipersonalisasi. Setelan ini memungkinkan Anda melihat kembali penelusuran yang Anda lakukan sebelumnya dan memutuskan apakah Anda ingin pengalaman Anda dipersonalisasi atau tidak. Anda dapat mengaktifkan atau menonaktifkan setelan ini kapan saja. Seiring dengan meningkatnya penelusuran dengan cara baru, seperti menelusuri foto dengan Lens, Histori Layanan Penelusuran kini mencakup media dari interaksi Anda, dan Anda dapat berhenti menyimpannya kapan saja.

Pengaruhnya terhadap akun Anda

Setelan histori dan personalisasi baru: Setelan baru ini akan mencerminkan pilihan terbaru Anda untuk setelan Aktivitas Web & Aplikasi dan Personalisasi Penelusuran. Jika setelan tersebut saat ini aktif, setelan baru ini juga akan aktif. Jika setelan tersebut nonaktif, setelan baru ini juga akan nonaktif. Setelah transisi ini, setelan Aktivitas Web & Aplikasi dan layanan Penelusuran akan terpisah, dan perubahan pada salah satunya tidak akan memengaruhi yang lain.
Hapus otomatis: Pilihan durasi penyimpanan histori Anda yang Anda tentukan sebelumnya di Aktivitas Web & Aplikasi juga akan berlaku untuk Histori Layanan Penelusuran. Seperti biasa, Anda dapat mengubah durasi penyimpanan histori, memilih periode hapus otomatis, serta meninjau atau menghapus histori secara manual kapan saja.
Media Anda disimpan saat Histori Layanan Penelusuran aktif: Media yang disimpan mencakup gambar, file, audio, dan video Anda dari interaksi Anda dengan layanan Penelusuran untuk membantu meningkatkan pengalaman Anda. Misalnya, Anda dapat melihat kembali penelusuran visual yang Anda lakukan sebelumnya dengan Lens atau melanjutkan percakapan Penelusuran Live tentang lagu yang Anda dengar. Untuk mendukung pengalaman produk interaktif semacam ini, Google kini akan menyimpan media Anda ke Histori Layanan Penelusuran Anda, dengan menerapkan perlindungan privasi dan keamanan yang andal. Seperti Histori Layanan Penelusuran Anda, media yang Anda simpan juga digunakan untuk mengembangkan dan meningkatkan kualitas layanan dan teknologi Google, termasuk model AI dan prosedur keamanan. Dengan transisi ini, jika setelan Aktivitas Web & Aplikasi Anda saat ini aktif, subsetelan Simpan Media yang baru ini juga akan diaktifkan bersama Histori Layanan Penelusuran Anda. Anda dapat menonaktifkan subsetelan Simpan Media Anda kapan saja, dan Anda juga dapat menghapus media satu per satu dari histori Anda.

Anda dapat mengelola preferensi ini di halaman Histori Layanan Penelusuran dan Personalisasi Layanan Penelusuran Anda.

Pelajari lebih lanjut setelan Anda

Anda menerima email ini sebagai pemberitahuan tentang perubahan penting pada layanan dan Akun Google Anda.

Minggu, 26 Juli 2026

SEO Week closes tomorrow night (5 months free)

This is the last call.

SEO Week pricing on the Ubersuggest Yearly plan closes tomorrow, Monday July 27, at 11:59 pm PST. This is the best the Yearly plan gets all year, and after tomorrow it is gone.

You know what the platform does. You have run the reports. The only thing left is to decide whether you keep paying month to month for the rest of the year, or lock it in now. 5 months free vs monthly, today and tomorrow only.

Get Yearly before it closes →

Cheers,
Neil Patel

P.S. The last time I ran a yearly push like this, the people who committed were still active six months later at over 93%. Going yearly is the decision people do not regret.

P.P.S. One more offer worth knowing about. We partnered with GoHighLevel, the platform I point teams at for converting the leads your SEO brings in. Their headline: "Any Friend Of Neil Patel Is A Friend Of Ours." 30 days free instead of the standard 14, and a separate offer for existing customers. No deadline on that one. Claim it here.

NP Digital | 5940 S Rainbow Blvd, Ste 400, Las Vegas, NV 89118-2507, United States

Kamis, 23 Juli 2026

AI Isn't changing email, it's changing your customers (webinar invite)

Everyone is talking about AI-generated emails.

I think they're focused on the wrong thing.

The biggest transformation in email marketing isn't writing faster. It's understanding customer intent, automating decisions, and delivering the right message at exactly the right time.

That's what separates the brands driving more revenue from the ones simply sending more emails.

In our upcoming live webinar, my team and I will show you how leading marketers are using AI to:

Deliver personalization that actually converts
Build smarter automations that save time
Improve deliverability and inbox placement
Increase customer lifetime value—not just open rates

Email Marketing in the AI Era: Personalization, Automation & DeliverabilityTuesday, July 28 at 8 a.m. PDT

If email is an important part of your marketing strategy, you won't want to miss this one.

Register Now

We’ll send you a link for the live event, then follow with a replay link shortly after it ends.

Cheers,
Neil Patel

P.S. Want to get a head start? Schedule a discovery call and we'll review your email strategy, identify your biggest opportunities, and answer any questions before the webinar.

NP Digital | 5940 S Rainbow Blvd, Ste 400, Las Vegas, NV 89118-2507, United States

Rabu, 22 Juli 2026

Discovery doesn’t start on Google, it starts here

Most marketers still think brand discovery starts with Google.

It doesn't.

Take a look at the chart below.

According to our latest research across 85 businesses, social media is now the #1 place buyers discover brands (29%), followed by word of mouth (24%), traditional search (22%), and LLMs like ChatGPT and Gemini (16%). That means nearly 1 in 6 buyers now say AI was where they first found a brand.

The takeaway?

Your customers are discovering brands across more channels than ever before. If your marketing strategy is focused on rankings alone, you're missing a growing share of the market before buyers ever visit your website.

The brands winning today aren't optimizing for one channel, they're building visibility everywhere their customers research, compare, and ask questions.

If you're wondering how visible your brand really is...

Book a discovery call

We'll evaluate where your business shows up across search, AI platforms, and social, identify the biggest gaps, and give you a roadmap to capture more of the discovery journey.

If we're the right fit, great.

If not, you'll still leave the conversation with a clearer growth strategy than you had before.

Cheers,
Neil Patel

NP Digital | 5940 S Rainbow Blvd, Ste 400, Las Vegas, NV 89118-2507, United States

Selasa, 21 Juli 2026

This is what holds your website back

I’ve been doing marketing for over 20 years. And no matter what size company I am working with, most of them have “amazing” internal teams that “fix” everything that’s wrong.

But they reach out because they publish amazing content, build backlinks, and even invest in AI… yet they can’t figure out why they aren’t getting better results.

See, if your website has technical issues, poor site structure, or pages Google can't properly crawl, you're making SEO a lot harder than it needs to be.

And we constantly see basic mistakes… but people don’t realize they are making them. For example, most companies we work with have multiple pages going after the same keyword, which confuses search engines and LLMs as they don’t know which one to rank.

➜ Read more

So how do you fix it all? Well, I just published a step-by-step SEO audit guide that walks you through the entire process.

Most websites don't need more content, they need to fix what's already holding them back.

Ubersuggest does a great job of identifying issues, but if you'd rather have someone else identify the biggest opportunities and implement fixes for you...

Book a discovery call

We'll review your website together, explain what's helping and what's hurting your search visibility, and show you where the fastest growth opportunities are.

Of course, we would love to work together, but that doesn't always happen.

If you implement our recommendations yourself, that’s totally cool, we just want to help you succeed.

Cheers,
Neil Patel

P.S. More than 95% of websites have at least one technical SEO issue. The question isn't whether your site has them, it's whether you've found them yet.

NP Digital | 5940 S Rainbow Blvd, Ste 400, Las Vegas, NV 89118-2507, United States