TikTok drives sales even if your customers aren’t on it

You already know ChatGPT is the talk of the town. It has been for years. Before that it was TikTok. And I'm not here to tell you that your customers are on TikTok, because for many businesses, they aren't. But did you know that ChatGPT and other LLMs like Gemini and Perplexity have different deals with social media platforms for data? Just think of it this way. Let's say ChatGPT has a deal with TikTok. And you don't post on TikTok, but one of your competitors does. Now, let's say your ideal customer asks ChatGPT for a product or service recommendation related to what you do. And they start pulling from TikTok (or even Reddit). By not creating content and being on social platforms like TikTok, ChatGPT decided to push your competitor instead of you. Poof, that potential customer never got to hear about you, even though you have a better product, service, price, and reviews. Marketing is a multiplatform game. Even if one platform doesn't seem relevant to your ideal customer it may seem relevant to ChatGPT or Google where you are getting customers from. If you want to make sure you are leveraging the right platforms, set up a call with my team. We can identify the holes in your strategy and fix them for you. What are you waiting for? 👉Book a discovery call with one of my experts. Cheers, Neil Patel ​ ​

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This is how people actually use social media in 2026

People aren't just scrolling on social media platforms anymore. They are actually searching on them. Social platforms have quietly become search engines. Instagram has over 6.5 billion searches a day. YouTube is over 3 billion. Even TikTok has over a billion daily searches. People are researching, comparing, and making decisions inside TikTok, Instagram, YouTube, and Reddit. AI is tightening this loop further by: Summarizing information Elevating high-quality content Shaping what people see first. For marketers, this changes the game. And if you want to adapt, just follow this. It breaks down how social media has changed and what you need to do. Or if you don't have the time to adapt… ​ 🎯 Hit us up and we can just do it for you.​ Cheers, Neil Patel ​ ​

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Navigating the AI Search Era

Stop guessing how AI impacts your traffic.  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­

Search is evolving as updates roll out continuously, making SEO volatility the new baseline. This is why we've built Ubersuggest as a single, integrated workspace where you can execute your advanced SEO and AI workflows side-by-side. With Ubersuggest, you can track your AI visibility and citations, find profitable keywords your competitors miss, analyze their strategies to outrank them, and monitor your rankings in seconds. Start a 7-day trial of Ubersuggest and explore every single feature, completely risk-free. ​Start Ranking in the AI Era​ Cheers, Neil Patel P.S. Want a second opinion on your current AI strategy? Reply "AI" and my team and I are ready to help you figure it out.

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Have you optimized for agents yet?

You've heard everyone talking about agents. These agents (bots) are performing tasks, going to websites and even making purchasing decisions. And I bet you've optimized your site and marketing for humans… but you haven't thought too much about agents or bots. Just think about how much revenue you're missing out on because these bots make up the majority of your traffic. Next Tuesday, we're breaking down how to adjust to this new world, where you have to optimize for bots. ​51% of Your Website Traffic is Now Bots: How to Adjust to a Bot-First Marketing World​ Tuesday, Feb 3rd, at 8 a.m. PST We'll cover: How to identify bot traffic. How to optimize for bots. How to grow in this new frontier on both paid and organic. ​Register now to get the live link and replay access.​ Cheers, Neil Patel PS: If you want us to handle everything and optimize your site for bots, let's talk.​ ​ ​

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I bet you are making this SEO error

Most people do SEO manually still. And some use AI here and there. We ran an experiment to see who does SEO better. AI tools detected 259 SEO errors. Manual audits found 83 errors. But here is the thing, humans found errors that AI didn't. And AI found errors humans didn't. At NP Digital, we use a combo of both, this is why our clients are growing when others claim their search traffic is done. Just check out the results… there are over 70 case studies on this page. Why are the results so good? Because we've fine-tuned when to use AI and when to use humans. If you want us to drive similar results for you, set up a call. Cheers, Neil Patel PS: Click here to find out what's going wrong with your marketing. You have nothing to lose.

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ChatGPT vs Google: This is the Winner

You've probably seen the posts: "I don't even use Google anymore." But what does the data actually show? Google's actually grown in popularity. There used to be roughly 8.5 billion searches a day on Google, but now there are 13.7 billion searches. ChatGPT traffic is growing fast, but the data shows it's not replacing traditional search. It's creating a completely different use case. The reality? Both will exist, and you have to adapt to both. Check out what people think of ChatGPT VS Google. The data will shock you. Don't start off 2026 on the wrong foot. Don't focus on ChatGPT over Google, or vice versa. Focus on both! And if you need help focusing on both, book a call with us. Cheers, Neil Patel PS: Want help making sure your brand shows up across both traditional and AI search? My team can help. Book a call.​

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The bot traffic problem nobody's talking about

For the first time in a decade, bot traffic has surpassed human traffic on the internet. 51% of all web traffic is now automated. That means your analytics, your conversion rates, your traffic reports. They're all skewed by visitors who were never going to buy. And it's getting worse. Bad bot activity is up for the sixth consecutive year, now accounting for 37% of all internet traffic. This isn't just a security problem. It's a marketing measurement problem. In this live session, we'll break down what this shift means for your strategy and how to adapt: ​51% of Your Website Traffic is Now Bots: How to Adjust to a Bot-First Marketing World​ Tuesday, Feb 3rd, at 8 a.m. PST ​Save your seat here.​ Cheers, Neil Patel PS: If you'd rather have my team audit your current analytics and help you separate real traffic from noise, book a call.​

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