dwasa

Kamis, 05 November 2026

How to get more Google and Meta ad clicks for less

One thing that’s consistent in marketing, ads keep costing more each year.

And what sucks is when someone clicks your ad, they visit your site and then nothing happens.

You begin to question what could’ve gone wrong.

Did the ad reach the wrong person? Did the landing page leave a question unanswered? Was the follow up too late?

And why am I spending more each year and not getting the results?

Any of those gaps can drive up the cost of acquiring a customer. And changing your bids won’t fix all of them.

On November 17 at 8 a.m. PST, join me and the NP Digital team to talk through the customer journey and improvements you can make.

How to Lower the Cost of Your Google and Meta Ads While Increasing Sales

We’ll cover:

Campaign structure: Simplify Meta campaigns while keeping meaningful control.
Creative and offers: Test different reasons to buy, beyond swapping headlines and images.
Landing pages and follow-up: Help more of the people you already attract become customers.
Measurement: Understand where Google and Meta reporting overlaps so you can make better budget decisions.

You’ll also leave with a practical 30-day plan to prioritize changes that can improve advertising efficiency and support more sales.

Reserve your seat

See you there,
Neil Patel

P.S. If you need help figuring out where your campaigns are losing potential customers, book a call with NP Digital. We can help you identify the gaps now and put a plan into action.

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NP Digital | 5940 S Rainbow Blvd, Ste 400, Las Vegas, NV 89118-2507, United States

Rabu, 04 November 2026

19 SEO templates

Get found. Build trust. Earn the business. Practical resources to help you strengthen your online reputation.

Quick Wins: Build a stronger search presence.

What do customers find when they search for your business? Your website is part of that first impression, and keeping it useful, accurate, and easy to find takes consistent work.

These 19 SEO templates give you a starting point for keyword research, content planning, audits, and reporting. Use them to organize your efforts, spot gaps, and build a search presence that better represents your business.

Customize them around your audience and goals so you’re focusing on what matters.

Explore the templates

Neil Patel Guide: Give customers reasons to trust you.

Your website tells customers who you are. Reviews, search results, and online conversations help them decide whether to believe you.

That’s why reputation management belongs alongside your SEO strategy. Monitor brand mentions, respond thoughtfully to reviews, and publish helpful, accurate content. If the same complaints keep appearing, then you need to address the issue behind them. This guide walks you through building a repeatable process for protecting your reputation and earning customer trust.

Check out the guide

Marketing Toolbox: See who’s linking to you.

As you strengthen your content and manage your reputation, take a look at the websites linking to your business.

Our free Backlink Checker lets you explore referring domains, review new and lost links, and see the anchor text other sites use to reference you.

Check your own website, then compare a competitor’s profile to uncover opportunities for relevant links that support your search visibility. It’s a practical next step toward understanding your brand’s presence beyond your own website.

Check your backlinks

Search Engine Land: NP Digital is SEO Agency of the Year

NP Digital has been named SEO Agency of the Year at the 2026 Search Engine Land Awards!

We're proud of our team and grateful to the clients who trust us to help them grow.

Need help with your SEO? My team can help you find opportunities, improve your search visibility, and turn more visitors into customers.

Work with the SEO Agency of the Year

NP Digital | 5940 S Rainbow Blvd, Ste 400, Las Vegas, NV 89118-2507, United States

Selasa, 03 November 2026

The future of content

Think about the content your team published six months ago.

Is it still bringing people to your business? Helping customers make decisions? Giving you something useful to share?

That’s what makes content a good investment. The work you put in today should keep paying off.

It’s also the thinking behind our second live master class:

The Content Growth Engine: Building Content That Compounds Through 2030 on Wednesday, November 11 at 8:00 AM PT with Chad Gilbert.

Chad is our VP of Content Marketing at NP Digital, with more than a decade of experience across content marketing, journalism, and public relations. He understands how to tell a story people care about, and how to build the strategy and production process behind it. He’s the person I want you learning from when you’re asking: How do we make our content efforts add up to something bigger over time?

If you’re responsible for deciding what gets created and why, then this class is a great fit for you. You’ll get 90 minutes with Chad, followed by a 30-minute Ask Me Anything with me. Bring your questions about your strategy, your priorities, and where you’re getting stuck.

We’re keeping the group small, so there’s room for discussion. I’d love to have you there.

Buy your ticket now

Hope to see you there. But if you can't join us live, then you can watch the replay in the members only area when it's ready.

Talk soon,

Neil Patel

P.S. Don’t forget about Nikki Lam’s master class on search strategy on November 10 at 8:00 AM PT, Search Reinvented: SEO Strategies for the 2030 Marketing Landscape.

NP Digital | 5940 S Rainbow Blvd, Ste 400, Las Vegas, NV 89118-2507, United States

Senin, 02 November 2026

How a small business used AI visibility to grow 2012%

If you are struggling to get growth in this economy, think about answer engine optimization (AEO). It helps make your content, product and services easier for ChatGPT, Google AI Overviews, and Perplexity to understand and reference.

Just check out how it worked for RefiJet.

Our team drove them:

2,012% growth in referral traffic from AI platforms.
178% growth in funded loans from organic search and AI platforms combined.

Your customers’ questions are a good place to start. Knowing which ones to prioritize and how to turn that visibility into leads and sales takes a clear strategy.

My team at NP Digital can help you build and execute that plan for 2027. Book a call to talk through your AEO strategy.

Talk to an expert today

Talk soon,

Neil Patel

NP Digital | 5940 S Rainbow Blvd, Ste 400, Las Vegas, NV 89118-2507, United States

Kamis, 29 Oktober 2026

Your GEO advantage

Let me paint you a picture.

A big competitor publishes a guide on industry trends. They rely on their name and reputation to capture decision maker attention. But the content is so general and broad, that it actually doesn’t help the decision makers at all.

Their missed opportunities in the details can give your brand the advantage.

On November 3 at 8:00 a.m. PST, join us for ...

The Authority Paradox: How Smaller Brands Can Win The Game of GEO.

We’ll show you how to identify the questions your ideal customers are asking, spot gaps in larger competitors’ answers, and use customer examples, implementation lessons, and expert insight to make your own answers more useful.

Also, we’ll look at how to get that expertise in front of people beyond your website, and how to track results beyond AI citations alone.

If your team has limited time and resources, this webinar will help you choose a focused place to begin.

Reserve your seat

See you there,
Neil Patel

P.S. Knowing where to start is one thing. Putting the strategy into practice is another. If you need help getting started, book a call with NP Digital.

NP Digital | 5940 S Rainbow Blvd, Ste 400, Las Vegas, NV 89118-2507, United States