dwasa

Selasa, 13 Oktober 2026

If content marketing is broken, it's because of this

Creating new content is usually the priority.

But sometimes, the better opportunity is improving what you already have.

According to a recent NP Digital survey, 85% of marketers rarely or never update their existing content. Those teams reported only 7% revenue growth over a 12 month period, compared with 21% among teams that updated content monthly.

NP Digital: How Often Teams Update Existing Content and How It Affects Revenue

Now I’m not saying that updating content alone caused the difference. But it does point to an opportunity many businesses are overlooking.

Your existing content may already have backlinks, search rankings, and authority. Updating outdated statistics, strengthening thin sections, fixing broken links, and aligning pages with today’s search behavior could help you get more value from work you’ve already done.

But the real question is, what should you update, delete or just leave as is?

That’s where we come in. At NP Digital, we can help you identify which pages are worth refreshing, prioritize the updates with the greatest potential, and build a content strategy designed to support measurable growth.

Talk to an expert

You may not need more content. You may just need to make your best content work harder.

Talk soon,

Neil Patel

P.S. Not sure where to begin? Our team can audit your existing content and turn the findings into a practical roadmap for SEO, GEO, and long-term performance. Book a call today.

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NP Digital | 5940 S Rainbow Blvd, Ste 400, Las Vegas, NV 89118-2507, United States

Jumat, 09 Oktober 2026

3 days left for 5 months free

3 days.

On Monday, October 12 at 11:59 pm PST, the SEO Day and NP Summit offer ends. After that, Yearly goes back to regular pricing.

If you've been meaning to take another look at Ubersuggest, here's what I'd do this weekend:

Add your website as a project.
Set up AI Search Visibility with your brand name and the topic that matters most to you. You'll see your Brand Visibility and the prompts where competitors get named instead of you.

3. Run a Site Audit and start with the fixes at the top of the list.

By Sunday you'll know if the new Ubersuggest deserves a spot in your stack. If it does, lock in Yearly with 5 months free (40% off) before Monday night.

Claim 5 months free →

Monday night. Then it's back to regular pricing.

Cheers,

Neil

NP Digital | 5940 S Rainbow Blvd, Ste 400, Las Vegas, NV 89118-2507, United States

Kamis, 08 Oktober 2026

The marketing funnel is breaking.

People don’t discover brands the way they used to.

They’re searching on Google.

They’re asking ChatGPT.

They’re watching YouTube reviews.

They’re finding products on TikTok, Instagram, and Reddit.

And they’re jumping between all of these before they ever visit your website.

That means the old discovery funnel is breaking.

On October 20 at 8:00 a.m. PST, you’re going to learn how to adapt.

The New Discovery Funnel: How to Win Across AI, Search, Social & YouTube

We’ll cover:

How AI is changing the way customers discover and evaluate brands
Why Google is becoming more of an answer engine
How social platforms are turning into search engines
Why YouTube plays such a big role in research and trust
How to build one content strategy that works across all of them
What to measure when the customer journey no longer starts with a click

If your marketing strategy is still built around rank, click, and conversion, then this one is worth watching.

See you there,
Neil Patel

P.S. If you want help building a discovery strategy across SEO, AI, social, YouTube, and paid media, my team at NP Digital can help. Talk to an expert to get started.

NP Digital | 5940 S Rainbow Blvd, Ste 400, Las Vegas, NV 89118-2507, United States

Rabu, 07 Oktober 2026

What smart marketers are doing before Cyber 5

Cyber 5 is coming. Are your campaigns ready? It doesn’t matter if you are B2B or B2C. Everyone has opportunities to grow during Cyber 5… as long as you do things right.

Marketing Trends: Cyber 5 prep starts now.

One message came through clearly during Marketing 2030: sustainable growth depends on preparing early and building strategies that can adapt when demand changes.

That’s especially true for Cyber 5. With competition and ad costs rising from Thanksgiving through Cyber Monday, brands need to test creative, plan budget pacing, optimize landing pages, and align promotions across paid media, email, and other channels now.

Our latest article breaks down the timeline and four essential pillars you need to turn Cyber 5 demand into measurable growth.

Get ready for Cyber 5

Global Statistics: Cultural relevance matters.

We surveyed 600 marketers to determine what is the greatest influence during the first three stages of the customer journey: 29% selected awareness, 17% selected education, and 16% selected consideration.

NP Digital: Some marketing moments require more cultural intelligence than others

As we discussed during the Summit last week, understanding your audience is essential to building a strategy that drives sustainable growth. Cultural relevance matters most while shoppers are discovering your brand and learning what you offer.

Before launching your Q4 campaigns, review your ads, social content, educational resources, and initial brand messaging to ensure they resonate with your targeted audience.

Explore the research

Together, we explored the trends reshaping marketing: AI search, content, paid media, brand building, and growth strategies. Sessions like Google's Next Chapter: How Automation is Reshaping Performance Marketing and Beyond Channels: Building Adaptive Growth Strategies for the Next Era of Marketing gave attendees practical insights they can apply as they plan for 2030 and beyond.

NP Virtual Summit Live Chat Comment: Every NP Digital Marketing Summit has been AMAZING! Including this one.

NP Virtual Summit Live Chat Comment: man there's way too much good stuff in here to watch in one sitting lol. im super grateful I upgraded my pass so I can watch it later. solid work on this, kudos!

Thank you to everyone who joined us, shared ideas, and helped make this year’s summit such a success.

Now let’s get ready for tomorrow. NP Digital can help you build and execute a smarter strategy to prepare for Q4 and beyond.

Talk to an expert to get started

NP Digital | 5940 S Rainbow Blvd, Ste 400, Las Vegas, NV 89118-2507, United States

Selasa, 06 Oktober 2026

What AI still can’t do for your business

AI is getting very good at doing marketing work faster.

It can analyze data, personalize campaigns, produce content, and optimize media. But there’s one thing I wouldn’t hand over completely: your strategy.

In a recent survey of 600 marketers, personalization, research, and reporting ranked as the areas most likely to be owned by AI. Strategic planning, creative direction, and customer relationships remained firmly human-led.

NPDigital: Marketers Expect AI to Own Execution, Not Strategy

That distinction matters.

AI can tell you what is happening. It can’t fully understand why your customers choose you, which opportunities are worth pursuing, or how each marketing channel should work together to reach your business goals.

Don’t just invest in more tools and automate tasks without making sure its the plan for you.

That’s where NP Digital can help.

Our team can look at your business, audience, competition, and performance data to develop a strategy built around your actual growth goals. Then we can help you put that strategy into action across search, paid media, content, email, and more.

Talk to an expert

AI can accelerate the work. But you still need experienced people deciding where the work should take you.

Let’s build a strategy that gives you a clear direction.

Talk soon,

Neil Patel

NP Digital | 5940 S Rainbow Blvd, Ste 400, Las Vegas, NV 89118-2507, United States

Kamis, 01 Oktober 2026

This is when Google Ads hurts

Automation is one of the most powerful tools available to Google Ads marketers.

It can analyze signals, adjust bids, identify opportunities, and make thousands of decisions faster than any human could.

But too much power can be dangerous.

When automation is given the wrong objectives, weak conversion data, or too few guardrails, it can produce negative results just as quickly.

Join us on October 6 at 8:00 a.m. PST for:

Google Ads in the Age of Automation: What Still Works & Matters

During this webinar, you’ll discover how to:

Build a stronger measurement foundation for automation
Connect campaign activity to qualified leads, customers, revenue, and profit
Choose a bidding strategy that reflects how your business makes money
Use keywords to guide intent without micromanaging every query
Give Performance Max the inputs and guardrails it needs
Test stronger offers, creative propositions, and landing pages
Measure whether your ads are creating incremental business growth

We’ll also show you where human judgment still matters, and which manual tasks you can spend less time managing.

Because the strongest marketers will be the ones using automation strategically and giving it better objectives, signals, creative, and direction.

Reserve your spot

See you there,
Neil Patel

P.S. If your Google Ads campaigns are generating activity but not enough profitable growth, NP Digital can help. Talk to an expert to see how our paid media team can improve your campaigns from click to conversion.

NP Digital | 5940 S Rainbow Blvd, Ste 400, Las Vegas, NV 89118-2507, United States