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Kamis, 24 September 2026

Google Ads is automating more. What’s left for marketers?

Google Ads can now automate your bids, expand keyword targeting, predict audiences, generate creative, and distribute ads across channels.

So, what’s left for the marketer to do?

A lot actually. There’s so much that can still be done, but you need to be ready to change things up.

As we all know, you can’t do the same things you were doing five years ago.

Join us on October 6 at 8:00 a.m. PST for:

Google Ads in the Age of Automation: What Still Works & Matters

We’ll break down how automation is reshaping paid search, and where marketers can still create a meaningful competitive advantage.

You’ll learn:

Why better business inputs lead to better automated decisions
How to teach Google which conversions and customers actually matter
When Smart Bidding, broad match, AI Max, and Performance Max make sense
Where strategic guardrails are still essential
Why creative and landing pages matter more as media buying becomes automated
How to distinguish platform-reported results from incremental growth

You’ll also walk away with a practical 30-day Google Ads automation plan to help you decide what to measure, fix, test, validate, and scale.

Automation isn’t eliminating optimization. It’s changing what deserves to be optimized.

See you there,
Neil Patel

P.S. Need help turning Google Ads automation into profitable growth? Our team at NP Digital can help you improve your strategy, measurement, creative, and campaign performance. Talk to an expert today.

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NP Digital | 5940 S Rainbow Blvd, Ste 400, Las Vegas, NV 89118-2507, United States

Get ahead of the game and prepare for what's coming next

Being a marketer today is tougher than it's ever been. Learn from top industry experts from Google, Mastercard, Kumon, Club Med, and more.

I hear it all the time:

“I'm lost with all the AI changes.”
“I feel like I'm becoming invisible in search and social.”
“I'm spending more on ads now and seeing less results than before.”

Make no mistake, we are all trying to figure this out.

But when you are pivoting strategies for dozens of enterprises and hundreds of SMB companies, you get a front-row view into what's working, what's failing, and what's coming next.

Join us online for three days of forward-looking strategies designed to help them adapt, compete, and grow as marketing continues to evolve.

We're going to explore topics like building a memorable brand, creating adaptive growth strategies, and preparing your marketing for 2030.

You’ll hear from marketing leaders and innovators such as:

Taylor Grey from Google

Tobias Puehse from Mastercard

Luca Postiglione from Club Med

Go beyond just the Summit.

All-Access Pass for $197: includes all three days of the Summit, including the paid-pass-exclusive Day 3, downloadable slide decks and additional resources, and more.

Ultimate Bundle for $947: includes everything in the All-Access Pass, plus two 90-minute Post-Summit Master Classes with an exclusive Ask-Me-Anything session featuring Neil Patel and the NP Digital experts leading the training.

Secure your pass before we go live next week!

Get your Summit Pass

NP Digital | 5940 S Rainbow Blvd, Ste 400, Las Vegas, NV 89118-2507, United States

Rabu, 23 September 2026

What high-performing content teams do differently

Create Content That Drives Real Growth. Understanding your audience, solving the problems they care about, and guiding them closer to a decision.

Neil Patel Guide: Content marketing in 2026

Our latest guide breaks down how to build a stronger content strategy, including how to:

Set clear, measurable goals
Prioritize authoritative content over thin, high-volume publishing
Choose the formats and channels your audience prefers
Repurpose strong ideas across email, video, and social media
Use AI to accelerate your process without losing your unique perspective
Measure conversions and business outcomes, not just traffic

When every piece has a purpose and a clear distribution plan, your content can keep building visibility, trust, and results long after it’s published.

Check out the guide

Marketing Toolbox: Discover what your customers want.

Understanding what your customers are searching for is essential to any successful content marketing strategy. AnswerThePublic turns real search behavior into useful content ideas, helping you uncover your audience’s questions and create content that meets their needs.

Try AnswerThePublic for free

Virtual Summit 26 - Marketing 2030. Preparing for the next generation of growth. Sept 30-Oct 2

Marketing 2030: Preparing for the Next Generation of Growth will help you get ready for the future of marketing. Join industry leaders and forward-thinking marketers for three days of insights into the strategies, technologies, and trends shaping the next era of growth.

There’s still time to secure your spot if you haven’t already.

Save your spot today

Want to get even more from the event? The Content Growth Engine: Building Content That Compounds Through 2030 is an in-depth post-summit master class designed to help you create content that builds authority, reaches the right audiences, and delivers lasting results. Explore the Content Marketing Master Class.

NP Digital | 5940 S Rainbow Blvd, Ste 400, Las Vegas, NV 89118-2507, United States

Selasa, 22 September 2026

Put your audience at the center of SEO

Most SEO strategies begin with keywords. That used to be the norm, but that may not be the best place to start anymore.

High search volume can bring more traffic to your website, but it doesn’t guarantee that traffic will come from the people most likely to become customers.

Audience-first SEO flips the process. You identify the audiences with the greatest value to your business, then build your keyword, content, and search strategy around their specific needs.

That means:

Prioritizing audience value instead of audience size
Evaluating search demand and competition by customer segment
Creating content that answers the questions your ideal customers are asking
Showing up on the platforms, publications, and communities they already trust

An audience-first SEO strategy helped one financial services brand generate nearly 114% of its previous full-year organic lead volume from its highest-value segment in only six months.

Its estimated pipeline impact also grew from $1.46 billion for the previous year to $2.13 billion year to date.

At NP Digital, we connect audience research across SEO, paid media, and content to help brands attract more of the people who actually drive growth.

Ready to make your organic strategy work harder for your business?

Talk to an expert

Cheers,

Neil Patel

P.S. Want more strategies built for the future? Join us at Marketing 2030 for expert-led sessions designed to help you create memorable, high-impact content that drives sustainable growth. Register for the Summit.

NP Digital | 5940 S Rainbow Blvd, Ste 400, Las Vegas, NV 89118-2507, United States

Jumat, 18 September 2026

How to see if AI is recommending you or your competitor

Quick question: if someone asked ChatGPT or Gemini to recommend a business like yours, would your name come up?

Most people have no idea. Their SEO tools tell them where they rank on Google, but not whether AI tools are actually mentioning them when it counts.

That's what AI Search Visibility inside Ubersuggest is built to answer. Here's what you're looking at once you set it up.

Brand Visibility. The percentage of AI answers, across ChatGPT, Gemini, and other tools, that mention your brand.
Industry Rank. Where you land against everyone else tracked in your space.
Top Prompts. The actual questions people are typing into AI tools, and how your brand shows up, or doesn't, in the answers.
Sentiment. Not just whether you're mentioned, but whether the AI's take on you reads positive, neutral, or negative. That's the difference between appearing and being recommended.

Set it up once with your website, brand name, and the topic that matters most to you, and the report tracks it from there.

If you've never looked at this side of your visibility, this is the moment to start.

Set up your AI Search Visibility report →

Cheers,
Neil Patel

NP Digital | 5940 S Rainbow Blvd, Ste 400, Las Vegas, NV 89118-2507, United States