dwasa

Kamis, 15 Oktober 2026

50 billion searches happen each day, Google only gets 27%

Over 50 billion searches take place each day. Google gets roughly 13.7 billion of them.

That’s roughly 27%.

That means your next customer is most likely to discover you outside of Google.

The customer journey has become more fragmented. Simply ranking on Google is no longer enough. Your brand needs to appear wherever people are doing their decision-making research. Such as Instagram, YouTube, ChatGPT, and Reddit.

Join us on October 20 at 8:00 a.m. PDT for:

The New Discovery Funnel: How to Win Across AI, Search, Social & YouTube

You’ll learn:

How AI is reshaping brand discovery and evaluation
What Google’s shift toward an answer engine means for marketers
Why social platforms are becoming powerful search tools
How YouTube influences research, credibility, and purchasing decisions
How to create content that works across multiple discovery channels
Which metrics matter when clicks no longer tell the full story

You don’t need a separate strategy for every platform. You need one connected strategy that helps your brand get discovered wherever your customers are looking.

See you there,
Neil Patel

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NP Digital | 5940 S Rainbow Blvd, Ste 400, Las Vegas, NV 89118-2507, United States

Rabu, 14 Oktober 2026

One marketing strategy that never gets old.

SEO, email, and paid media are better together. Align your channels to build trust, drive traffic, and generate more sales.

Marketing Trend Omnichannel Marketing never gets old.

As the competitive holiday season approaches, your marketing channels can’t operate as single strategies. They need to work together to create one consistent and connected customer experience.

An omnichannel marketing strategy means building a strong online reputation, aligning your email and paid campaigns, and keeping your SEO on point to drive qualified traffic to your site. When every channel supports the same message and goal, you can build trust, reduce friction, and make it easier for your customers to choose you.

Build your omnichannel strategy

Customer retention doesn’t always require a complicated strategy. A few simple email updates can make a meaningful difference:

Segment your list to send customers more relevant messages.

Ask for feedback with a short, simple survey to understand your customers better.

Share helpful tips that show them how to get more value from your business.

Show appreciation to your loyal customers with thank-you emails, exclusive offers, or rewards.

The goal is to stay useful, listen to your customers, and remind them why they chose your brand in the first place. Especially during the competitive holiday season when you’re trying to stay relevant.

Here’s what to do

Watch This: Marketing insights on-demand.

If you missed a previous webinar, or want to revisit one before building your next strategy, then now is your chance. Our new On-Demand Webinar Library gives you access to previous editions covering SEO, GEO, paid media, email, content, and more.

You can watch on your own time, find the insights relevant to your goals, and turn expert guidance into a stronger marketing strategy.

Explore the webinar library

A strong omnichannel strategy connects every touchpoint to create one seamless customer experience. NP Digital can help align all your marketing efforts to work toward the same goal. Talk to an expert to get started today.

NP Digital | 5940 S Rainbow Blvd, Ste 400, Las Vegas, NV 89118-2507, United States

Selasa, 13 Oktober 2026

If content marketing is broken, it's because of this

Creating new content is usually the priority.

But sometimes, the better opportunity is improving what you already have.

According to a recent NP Digital survey, 85% of marketers rarely or never update their existing content. Those teams reported only 7% revenue growth over a 12 month period, compared with 21% among teams that updated content monthly.

NP Digital: How Often Teams Update Existing Content and How It Affects Revenue

Now I’m not saying that updating content alone caused the difference. But it does point to an opportunity many businesses are overlooking.

Your existing content may already have backlinks, search rankings, and authority. Updating outdated statistics, strengthening thin sections, fixing broken links, and aligning pages with today’s search behavior could help you get more value from work you’ve already done.

But the real question is, what should you update, delete or just leave as is?

That’s where we come in. At NP Digital, we can help you identify which pages are worth refreshing, prioritize the updates with the greatest potential, and build a content strategy designed to support measurable growth.

Talk to an expert

You may not need more content. You may just need to make your best content work harder.

Talk soon,

Neil Patel

P.S. Not sure where to begin? Our team can audit your existing content and turn the findings into a practical roadmap for SEO, GEO, and long-term performance. Book a call today.

NP Digital | 5940 S Rainbow Blvd, Ste 400, Las Vegas, NV 89118-2507, United States

Jumat, 09 Oktober 2026

3 days left for 5 months free

3 days.

On Monday, October 12 at 11:59 pm PST, the SEO Day and NP Summit offer ends. After that, Yearly goes back to regular pricing.

If you've been meaning to take another look at Ubersuggest, here's what I'd do this weekend:

Add your website as a project.
Set up AI Search Visibility with your brand name and the topic that matters most to you. You'll see your Brand Visibility and the prompts where competitors get named instead of you.

3. Run a Site Audit and start with the fixes at the top of the list.

By Sunday you'll know if the new Ubersuggest deserves a spot in your stack. If it does, lock in Yearly with 5 months free (40% off) before Monday night.

Claim 5 months free →

Monday night. Then it's back to regular pricing.

Cheers,

Neil

NP Digital | 5940 S Rainbow Blvd, Ste 400, Las Vegas, NV 89118-2507, United States

Kamis, 08 Oktober 2026

The marketing funnel is breaking.

People don’t discover brands the way they used to.

They’re searching on Google.

They’re asking ChatGPT.

They’re watching YouTube reviews.

They’re finding products on TikTok, Instagram, and Reddit.

And they’re jumping between all of these before they ever visit your website.

That means the old discovery funnel is breaking.

On October 20 at 8:00 a.m. PST, you’re going to learn how to adapt.

The New Discovery Funnel: How to Win Across AI, Search, Social & YouTube

We’ll cover:

How AI is changing the way customers discover and evaluate brands
Why Google is becoming more of an answer engine
How social platforms are turning into search engines
Why YouTube plays such a big role in research and trust
How to build one content strategy that works across all of them
What to measure when the customer journey no longer starts with a click

If your marketing strategy is still built around rank, click, and conversion, then this one is worth watching.

See you there,
Neil Patel

P.S. If you want help building a discovery strategy across SEO, AI, social, YouTube, and paid media, my team at NP Digital can help. Talk to an expert to get started.

NP Digital | 5940 S Rainbow Blvd, Ste 400, Las Vegas, NV 89118-2507, United States