| In 2024, companies investing in GEO/AEO saw an average -28% ROI. In 2025? That flipped to +144% ROI. Same channel, different timing. Even more interesting, spending only increased from $89,201 in 2024 to $135,117 in 2025. The big jump wasn't from massive budget increases. It was from compounding visibility as AI usage exploded. Here's what that means: The brands that moved early are now being cited, summarized, and recommended by AI tools. The ones waiting? They're playing catch-up. GEO/AEO isn't about rankings. It's about becoming the brand AI trusts enough to mention. If you want us to make your brand the one AI trusts— 👉Click here to book a discovery call with an expert. Cheers, Neil Patel PS: If you think 2025 had a massive ROI, just wait for the 2026 data. Let's set up a call so we can show you how you can do the same. |
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