New in Google Ads: control how AI writes your ads

Google Ads has started rolling out a new Text Guidelines feature. This new setting lets advertisers define rules for how Google's AI writes ad copy, helping you keep your messaging consistent, compliant, and on-brand. With this new feature, you can set the tone and language preferences so the AI reflects your brand's voice. You can also block words or phrases that don't align with your positioning. When text customization is turned on, Google's AI automatically follows these rules as it generates headlines and descriptions, keeping every variation aligned with your brand standards. Currently, this feature is in beta and available only for English campaigns, but it represents an important shift: Advertisers can now steer Google's AI directly toward the brand voice and compliance standards they want. To improve your paid strategy for better ROAS, my team can help you review your ad structure and set the right guidelines for consistent, high-performing assets. Pick a time that works for you, and let's talk. Cheers, Neil Patel ​ ​ *Source: Search Engine Land ​ ​

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