What happens when you stop blogging

A lot of businesses are considering cutting back on blogging. They think it's an "old game" that no longer works. So we analyzed 20 companies (10 that kept blogging and 10 that stopped) over 12 months. Here's what we found: The difference was staggering. Companies that kept blogging saw +85.8% more LLM traffic and +9.1% revenue growth. Those that stopped blogging lost 39.7% of their SEO traffic and saw a 10.4% revenue decline. Why? Because Google and AI platforms (like ChatGPT) rely on fresh, structured, and authoritative content to decide what to show and cite. When you stop publishing, you stop sending those signals. Blogging isn't dead, but it sure is evolving. If your blog hasn't been delivering results, don't scrap it… restructure it. My team can show you how to turn your blog into a multi-channel traffic engine that drives visibility across Google, AI search, and social. Let's review your content strategy together. ​Schedule a 1:1 call with my team here (for free). Cheers, Neil Patel ​ ​

Unsubscribe | Update your profile | 9710 River Trader St, Las Vegas, Nevada 89178