Meet GPTBot

OpenAI's GPTBot has been crawling websites since 2023, and it is playing a growing role in how AI tools like ChatGPT, Microsoft Copilot, and others surface content in their responses. Depending on your goals, GPTBot's activity on your site could present both opportunities and challenges. Here is what you need to know: The upside: GPTBot can help your content get discovered through AI search platforms, potentially extending your reach beyond traditional search engines. This can increase visibility with audiences using AI tools for information discovery. The downside: GPTBot may use your content to train AI models without directly sending traffic back to your site. Some businesses have raised concerns about losing control over how their content is used and whether it contributes to zero-click experiences. In this post, I break down: What GPTBot is and how it works How it could impact your SEO and content visibility How to decide whether to allow or block GPTBot on your site ​Read the full guide here. If you want help evaluating the role of AI crawlers in your SEO strategy, book a call with my team. We can review your options and help you make an informed decision. Cheers, Neil Patel ​ PS: Curious how AI search is affecting your traffic today? Use my free SEO Analyzer to get a snapshot of your current visibility and performance. ​ ​

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