New data: SEO driving more conversions than you think

How many conversions is Google actually driving? In many cases, it's twice as many as people think. ​NP Digital asked 33 businesses to run a simple post-checkout survey asking customers: "How did you first hear about us?" And the results were clear: Google organic search showed up way more often than analytics reported. We pulled the data into a chart so you can see just how big the gap is between what your analytics sees—and what your customers say. Why the disconnect? Because search isn't always the last click—but some reports only gives credit to the final touch. Maybe someone found your brand through a blog post, comparison article, or how-to guide… and came back later through a direct visit or ad. If you're underinvesting in SEO because the conversions "don't show up," you're missing the bigger picture. Search today isn't just about traffic. It's about discovery, trust, and long-term growth. My team can help you get there—and make sure you're showing up where it counts. ​Click here to schedule a call. Cheers, Neil Patel PS: Your website can't drive conversions if it's not getting views. Take this short quiz and get a step-by-step action plan to improve your SEO performance

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