Competitors are stealing your paid traffic

With AI disrupting organic search and zero-click results on the rise, more businesses are doubling down on paid ads to stay visible. It makes sense. Paid ads give you more control over your message, targeting, and placement. But there's a growing risk many overlook: ad hijacking. If you're running affiliate campaigns or bidding on your own brand name, bad actors may be intercepting your clicks and stealing your conversions. Sometimes it's your own partners doing it. ​This blog explains how ad hijacking works, what to look out for, and how to prevent it from draining your ROI. And if you want expert help tightening up your paid strategy, click here to connect with my team.​ Cheers, Neil Patel PS: Most advertisers don't realize when their branded keywords are under attack. The first red flag? Declining performance. Use my free Ads Grader to see if your campaigns are being outbid, underperforming, or just need a refresh. Check it out here. ​ ​

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