2 SERP features you have to own

Everyone's talking about how zero-click answers are killing website traffic—but that's not the whole story. Yes, click-through rates have dropped thanks to AI Overviews, knowledge panels, and other Google features. ​My team analyzed Ubersuggest data from over 1,000 keywords and found some eye-opening trends: But here's the twist: These features can actually increase visits to your website. In a recent study of 50 B2B and B2C sites, AI-generated answers lifted homepage traffic by up to 10.7%. We found that seeing a knowledge panel raises brand trust from 38% to 61%. Over time, consistent visibility and trust translate into branded searches—and more direct visits. And sales… The best way to increase your chances of showing up in a knowledge panel or AI Overview is to build a strong brand presence through omni-channel marketing. It's not as complicated as it sounds. Schedule a call with my team and they'll tell you how to go about it. Cheers, Neil Patel PS: Want to own even more real estate on the SERP? Search ads give you guaranteed visibility at the top. Make yours pop with this free tool.

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