Selasa, 21 November 2023

Don't Mistake Audience Size for Revenue Potential

Marketing isn't about audience size.

What I mean by that is having more followers, likes and shares doesn't always equate to more revenue.

And having more visitors to your website doesn't always mean more sales.

It's about getting the right type of traffic.

And it's not obvious either... for example, I've ranked on page 1 for the term "SEO" for years, yet it hasn't driven a customer.

Even though I have a digital marketing agency, that term is targeting the wrong type of traffic.

​This will help you understand audience better. Because the chances are you are focusing on the wrong audience and it isn't obvious either.

It's super important. If you focus on audience size, you'll just waste time.

Cheers,

Neil Patel



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Senin, 20 November 2023

Black Friday Deal: Pay for Ubersuggest and Answer the Public once and never again

Alright, so we have a unique deal this year for you.

As you may or may not know, we not only own Ubersuggest, but we also own Answer the Public.

So this year's deal is you can pay once and get a lifetime account for both of them.

No monthly fees... just pay once and that's it.

​Here's the deal.

Enjoy!

Cheers,

Neil Patel



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Sabtu, 18 November 2023

How to Find The Best AI Marketers to Work With

AI is booming.

But you already know that.

You either are going to have to learn all about it or hire someone who knows it.

If you decide to go down the hiring path, here is how to find the best AI marketers.

Cheers,

Neil Patel

PS: Thinking about doing a virtual event? Watch this first.

PPS: Here's the truth about X's video views. (Twitter)



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Kamis, 16 November 2023

[Trend Report] Observability and Application Performance

November Marketing Update

There are so many changes happening in digital marketing...

As Danny Sullivan from Google said, "buckle up"!

Because the algorithm rollout is going to be big.

We are holding a webinar to go over the most recent industry trends, algorithm updates, AI, new tools, and what you need to do in order to adapt to the latest changes.

Tune in next Tuesday, November 28 at 8 a.m. PST to learn about:

  • Important Google algorithm updates
  • New social media marketing trends
  • How content discovery is changing
  • And much more!
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Make sure you attend if you want to know how to adjust your site based on where Google is heading.

Bring your questions for the Q&A session at the end.

​The webinar is free, but you need to register here.​

See you soon!

Cheers,

Neil

PS: If you want to boost your campaign success in paid search, you need to optimize your ads with my free Google Ads Grader. Check it out here!

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Rabu, 15 November 2023

5 SEO tasks you need to complete now

I recently shared 5 tasks every SEO should be completed before the end of the year on LinkedIn.

Did you miss it?

It's important information, so here's the rundown again:

  1. Run a site audit to see what errors need fixing on your website (you can do that here)
  2. Audit your content and delete or update any mediocre pages (having mediocre content actually hurts your rankings)
  3. Update old pages with fresh content (this is why Wikipedia ranks so well)
  4. Combine similar pages that target the same keywords (this way Google isn't confused on which page to rank for the same keyword)
  5. Review your AI-generated content and make sure it aligns with your brand tone (make sure you modify your AI-generated content so it provides something new... no one wants to read the same old stuff over and over again)

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By completing these steps now, you can head into the new year knowing your website is working for you, not against you.

You can always ask my team for help with any of these tasks. Schedule a call to discuss your SEO strategy here.

Cheers,

Neil

PS: If you're running paid ads, you'll want to add another task to that list: Check your ads' performance with this free tool and find out how you can improve their performance.

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[Refcard] Architecture patterns for real-time data