Don't Mistake Audience Size for Revenue Potential

Marketing isn't about audience size.

What I mean by that is having more followers, likes and shares doesn't always equate to more revenue.

And having more visitors to your website doesn't always mean more sales.

It's about getting the right type of traffic.

And it's not obvious either... for example, I've ranked on page 1 for the term "SEO" for years, yet it hasn't driven a customer.

Even though I have a digital marketing agency, that term is targeting the wrong type of traffic.

​This will help you understand audience better. Because the chances are you are focusing on the wrong audience and it isn't obvious either.

It's super important. If you focus on audience size, you'll just waste time.

Cheers,

Neil Patel

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