Google Ads is automating more. What’s left for marketers?

Learn where human judgment still creates a competitive advantage.  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­

Google Ads can now automate your bids, expand keyword targeting, predict audiences, generate creative, and distribute ads across channels. So, what’s left for the marketer to do? A lot actually. There’s so much that can still be done, but you need to be ready to change things up. As we all know, you can’t do the same things you were doing five years ago. Join us on October 6 at 8:00 a.m. PST for: Google Ads in the Age of Automation: What Still Works & Matters We’ll break down how automation is reshaping paid search, and where marketers can still create a meaningful competitive advantage. You’ll learn: Why better business inputs lead to better automated decisions How to teach Google which conversions and customers actually matter When Smart Bidding, broad match, AI Max, and Performance Max make sense Where strategic guardrails are still essential Why creative and landing pages matter more as media buying becomes automated How to distinguish platform-reported results from incremental growth Register for the webinar You’ll also walk away with a practical 30-day Google Ads automation plan to help you decide what to measure, fix, test, validate, and scale. Automation isn’t eliminating optimization. It’s changing what deserves to be optimized. See you there, Neil Patel ​ P.S. Need help turning Google Ads automation into profitable growth? Our team at NP Digital can help you improve your strategy, measurement, creative, and campaign performance. Talk to an expert today.  You are receiving this email from Neil Patel Digital, LLC, including its affiliated companies. For more information, please see our Privacy Policy. You may unsubscribe at any time by clicking here - Unsubscribe. NP Digital | 5940 S Rainbow Blvd, Ste 400, Las Vegas, NV 89118-2507, United States