How buyers make decisions in AI-powered search experiences. What type of content and placements move them toward purchase. How to optimize for mid-funnel moments that lead to high-intent clicks.
P.S. Think your paid campaigns are still performing the way they used to? Run the Ads Grader to find out exactly how your visibility and performance are doing now. It's free.
PS: Your website can't drive conversions if it's not getting views. Take this short quiz and get a step-by-step action plan to improve your SEO performance
Save the date: September 23, 24, 25, and 26 (100% online).
For our 9th edition, we added an extra day of content, meaning four days of expert insights to help you keep up and stay ahead in this new marketing era.
We've also confirmed the participation of some big brands to present their marketing strategies for the latest industry challenges, like: Google, Kumon, Unilever, Orange, Betano, Headspring…
More speakers to be announced soon!
This Summit will give you and your business the information you need to prepare for the future.
PS: Our Master Class Series is also available for those who want to go deep and have me answer their specific questions through a private Q&A moment. See the special bundle deal.
With AI disrupting organic search and zero-click results on the rise, more businesses are doubling down on paid ads to stay visible.
It makes sense. Paid ads give you more control over your message, targeting, and placement.
But there's a growing risk many overlook: ad hijacking.
If you're running affiliate campaigns or bidding on your own brand name, bad actors may be intercepting your clicks and stealing your conversions. Sometimes it's your own partners doing it.
PS: Most advertisers don't realize when their branded keywords are under attack. The first red flag? Declining performance. Use my free Ads Grader to see if your campaigns are being outbid, underperforming, or just need a refresh. Check it out here.
Have you been struggling to understand exactly what your customers want?
With constantly shifting trends, emerging topics, and questions your audience asks, creating content that hits the mark is tougher than ever.
That's exactly why I recommend AnswerThePublic. It gives you all the insights you need — including topic discovery, demographic analysis, trend tracking, and content ideation — Starting as low as just $0.21 per day (billed annually).
If you want content that drives more engagement, traffic, and rankings, this is the one platform you need.
In honor of our 11th Anniversary, we're giving you 5 extra months free with every annual plan.
OpenAI's GPTBot has been crawling websites since 2023, and it is playing a growing role in how AI tools like ChatGPT, Microsoft Copilot, and others surface content in their responses.
Depending on your goals, GPTBot's activity on your site could present both opportunities and challenges.
Here is what you need to know:
The upside: GPTBot can help your content get discovered through AI search platforms, potentially extending your reach beyond traditional search engines. This can increase visibility with audiences using AI tools for information discovery.
The downside: GPTBot may use your content to train AI models without directly sending traffic back to your site. Some businesses have raised concerns about losing control over how their content is used and whether it contributes to zero-click experiences.
In this post, I break down:
What GPTBot is and how it works
How it could impact your SEO and content visibility
How to decide whether to allow or block GPTBot on your site
If you want help evaluating the role of AI crawlers in your SEO strategy, book a call with my team. We can review your options and help you make an informed decision.
Cheers,
Neil Patel
PS: Curious how AI search is affecting your traffic today? Use my free SEO Analyzer to get a snapshot of your current visibility and performance.
AnswerThePublic gives you everything you need to discover what your audience is searching for, spot opportunities your competitors overlook, and create content that drives traffic and rankings.
This special anniversary offer is available to both new and current users, so everyone can benefit!
