Apple Search Engine — WHAT?!

A day doesn't go by without some marketing news anymore. Apple is getting ready to launch a new AI-powered search engine for Siri and Safari called World Knowledge Answers. It will generate quick, multimodal answers, with some components powered by Google's Gemini. Why this matters for your revenue: Apple now reports 2.35 billion active devices. Even small defaults can shift billions of queries. Here are a few things you can do now to prepare: Add a clear 40 to 60-word answer at the top of your key pages Strengthen entity and product markup Refresh your top pages and interlink your clusters Include helpful visuals with alt text and captions Or you can just leave it to the experts.​ My team can help plan a solid marketing strategy for your business, one that takes into account all the changes happening to our space now (and the ones to happen too). ​Here's their calendar link.​ Cheers, Neil Patel ​ PS: If you haven't yet, check out our 2025 NP Digital Summit. It's happening soon, and it's packed with sessions on turning AI disruption into growth. Reserve your seat here.

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