Selasa, 23 September 2025

The cost of ignoring zero-click

We've been talking a lot about the zero-click reality… and with good reason.

Here's what happens when you ignore zero-click:

  • Competitors take over SERP features
  • Top-of-funnel engagement shrinks, choking the rest of your funnel
  • AI tools cite everyone but you, weakening your authority
  • You lose valuable behavioral data and audience insights
  • Leads, sales, and ad revenue decline over time

Failure to adapt to zero-click realities means you give up control over how and where your brand appears in the search experience.

Which is why I recommend you read this blog we wrote on how to protect your brand in a zero-click world. Read it here.

Cheers,

Neil Patel

PS: Want my team to help you turn zero-click from a threat into an opportunity? We are ready to create a plan for your business. Book a call today.




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