Gated content

Should you gate your content behind a form, or just give it away and maximize your reach? Here's what works (and what I do): Give away a TON of value for free. No gates, no barriers. This builds trust, authority, and gets people talking about you. The more you help upfront, the more people want to come back. Give away everything. But you can also share teasers, insights, and highlights from your best research, templates, or guides. Then, gate the full version for those who are truly interested. Sometimes I even gate content that is available for free on my blog, but for different acquisition channels. That works really well. Smart gating keeps you visible in search (yes, even with AI), and still fills your pipeline. Want a custom plan for your business? My team can help you nail the right balance. ​Book a consulting call here.​ Cheers, Neil Patel ​ ​

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