Google’s preferred content formats

Your 2025 content strategy needs to include more than blog posts. Text-based content is important if you want to rank on Google, but it's only one of several formats users are looking for. Here are Google's preferences at a glance: Our data shows that when a video is shown above the fold, it is the most-clicked content type. And images are going to play an increasingly important role in your SEO strategy as visual search is gaining steam. ​Reach out to my team if you want to discuss your 2025 content strategy. Quality is important no matter what type of content you create. ​Here are some tips for creating high-quality content. Cheers, Neil Patel PS: Need some ideas for creating engaging content? Use AnswerThePublic to find out what your audience is interested in. Try it for free! ​ ​

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