What colors should you use?

Your favorite color might be costing you customers. Just because you love blue doesn't mean you should use it on your website. It can be powerful for tech and finance companies, but it's not the best choice if you're in the fashion or entertainment business. To maximize your site's conversion potential, you should align your visual branding colors with audience expectations. Here's a useful chart to guide you: When it comes to your CTA buttons, the most important thing is contrast. Make sure you pick a color that stands out from the other colors on your page. Here are some colors and their conversion power: The best way to find out what works for your business and audience is to run A/B tests. ​My team can help you ensure your website visitors complete the path to purchase. In the meantime, this blog has more info on creating high-converting pages. Cheers, Neil Patel PS: The best pages won't convert if you're sending them the wrong customers. With my Ads Grader tool, you can ensure your ads are targeting the right audiences—plus, we've extended our creative library so you can find inspiration from millions of global campaigns! ​ ​ ​ ​

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