Google search market share

For the first time in 10 years, Google's global search market share dipped below 90% in the last quarter of 2024—but that's not the whole story. In the U.S., Google actually hit above 90% for the first time ever in November of 2024, according to StatCounter. And for mobile searches, Google's market share worldwide is still well above 90%. But other search engines are picking up queries—not necessarily at the expense of Google, but in addition to the searches that are happening there. For example, Bing went from 3.37% to 3.97% over the last year. It's still tiny compared to Google, but it also powers a lot of other search platforms, including ChatGPT Search. I have no doubt that Google will keep playing a major role in search for years to come. But you also need to optimize for niche platforms your audience might be using. ​My team can help you find out which ones to focus on, and how to optimize your content for maximum visibility online. ​Reach out to discuss your SEO strategy. To learn more about the importance of search everywhere optimization, check out this article on my blog. Cheers, Neil Patel PS: You can find the holes in your Google SEO strategy with this free tool.

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