Is using AI in your marketing dead?

AI is no longer the marketing gold it was a year or so ago. Of course, I'm not talking about the technology, but the word itself. Early on, businesses could boost conversions simply by mentioning AI in their headlines or marketing materials. In some cases, we saw gains anywhere from the high single digits up to the 20+ percentile. Today, using the word AI has little to no impact on conversion rates. This doesn't mean people are over AI. It just shows how mainstream it's become. ​Here's how companies are using AI effectively in marketing today. If you haven't integrated AI into your marketing processes yet, you're behind the times. ​Talk to my team if you want to explore marketing tactics that work today. Cheers, Neil PS: One marketing tactic that continues to drive results is paid search. You can optimize your Google ads with this free tool: visit the Ads Grader.

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