| What's more important in email marketing: Your open rate (OR) or your click-through rate (CTR)? If people aren't opening your emails, they won't see your messages... But sky-high open rates are worthless if people don't take action. Here are 14 simple tweaks to help you improve your email CTR. Cheers, Neil
PS: For more ideas on how to improve conversions, reach out to my team. |
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