Nobody, not even Google itself, knows what search will look like in 10 years. Do I think ChatGPT will replace search engines? Probably not. What will most certainly happen is that Google will adapt in response to the growing popularity of AI. Its new Search Generative Experience is just the first step in this direction. As Google's CEO Sundar Pichai said in a recent interview: "We're still in the very early days. I think people will be surprised at the level of progress we're going to see." The main thing for you is not to be complacent. There are ways to optimize your website for the new Google search experience. There are even ways to optimize for AI tools like ChatGPT. Early adopters will have a huge competitive advantage. My team can help you achieve search visibility on Google, Bing, ChatGPT... Reach out if you want to stay ahead of the game. Cheers, Neil PS: If you're worried about your online visibility, paid ads are a good way to supplement your marketing strategy. My Ads Grader tool not only analyzes your existing campaigns, it gives you inspiration for new ones. Check it out here! |
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