You create projections. You have expectations from your marketing.
But why do they always fall short?
Most marketing forecasts aren’t wrong because marketers are bad at math. They’re wrong because they’re built on outdated assumptions.
SEO clicks are shifting because of AI Overviews, paid media costs are getting harder to predict, and customer behavior no longer follows the patterns it did a few years ago.
But most companies are still forecasting growth the same way: they project traffic, assume conversion rates stay flat, and then wonder why pipeline and revenue don’t match the forecast.
In our upcoming webinar, we go in-depth on how modern marketing teams can forecast SEO and paid growth more effectively in today’s environment.
Forecasting Growth: How to Project SEO and Paid Results 90 to 180 Days From Now:Tuesday, June 30 at 8 a.m. PDT
In the session, we’ll cover:
- Why traditional forecasting models are becoming less reliable
- How to forecast SEO performance when clicks are becoming less predictable
- The paid media forecasting framework we use to model spend, CAC, and profitability
- How to build executive forecasts leadership actually trusts
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