What are you forecasting today?
Traffic? Leads? Conversions?
Those metrics matter, but if you're responsible for growth, eventually everything comes back to pipeline, revenue, and efficiency.
The challenge is that forecasting those outcomes is getting more difficult.
AI is changing click behavior, paid media auctions are becoming more volatile and attribution isn't getting any cleaner. This means the forecasting methods that worked a few years ago may not work as well today.
That's why I tapped our NP Digital analytics experts for our upcoming webinar:
Forecasting Growth: How to Project SEO and Paid Results 90 to 180 Days From Now: Tuesday, June 30 at 8 a.m. PDT
We’ll cover:
- How AI Overviews, zero-click behavior, and auction volatility are changing forecasting models
- A modern framework for forecasting visibility, demand, pipeline, and revenue
- How to build conservative, expected, and aggressive forecasting scenarios
- The inputs that matter most for SEO and paid media forecasting
- What to forecast beyond rankings, traffic, and clicks
- How to project SEO growth in industries heavily impacted by AI search features
- Paid media forecasting models that account for CPC inflation and audience saturation
- How to create forecasts leadership teams actually trust
- A practical 90-day roadmap to improve forecasting accuracy and reporting quality
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