This is how paid ads are shifting due to LLMs

Your paid search campaigns didn’t suddenly get worse. The system around them changed. CPCs are up. CTRs are down. And most teams are responding the same way: Optimize more. Test more. push harder. But the issue isn’t effort. It’s that users aren’t behaving the same way anymore. They’re not searching. They’re asking. AI is answering questions before people ever click. Now, here’s the important part: Paid search still works. In fact, for newer brands without strong organic visibility, it’s often the fastest way to capture demand. But it’s no longer the first touchpoint. In my next webinar I will break down what’s happening and how to adapt. ​Paid Search Isn’t What It Used to Be: The LLM Shift Explained​ Tuesday, April 21 at 8 a.m. PDT You’ll learn: ✔ Why paid search feels less predictable (even when it’s working) ✔ How AI is intercepting users earlier in the journey ✔ Where paid search still delivers the most value ✔ How to adapt your strategy without rebuilding everything You’re not just competing for clicks anymore. You’re competing to be included in the decision. 👉 Save your seat here. See you there, Neil Patel ​ PS: If you rely heavily on paid to drive growth, this shift is already impacting you—whether you see it yet or not. If you want help with a new strategy, let’s talk.

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