This is how AI is changing paid search

Your paid search campaigns didn’t suddenly get worse. The environment around them changed. CPCs are rising. CTR is dropping. Performance feels harder to scale. But here’s what’s actually happening: Users aren’t searching the same way anymore. They’re asking. AI tools like ChatGPT and Google’s AI Overviews are answering questions *before* someone ever clicks an ad. This is the shift most marketers are missing: You’re no longer competing for a position. You’re competing to be included in the answer. In our upcoming webinar, I’ll show you how to adjust: ​Paid Search Isn’t What It Used To Be: The LLM Shift Explained​ Tuesday, April 21 at 8 a.m. PDT What we’ll cover: ✔️ What’s actually changed in paid search (and why performance feels off) ✔️How Google’s AI mode is reshaping where ads show up ✔️What advertising looks like inside ChatGPT ✔️Why SEO and paid are now fully connected ✔️The new playbook to stay profitable If you rely on paid search for growth, this session is one you can't afford to miss… 👉Save your seat now. Cheers, Neil Patel PS: The future of paid search isn’t about being seen—it’s about being chosen before the click. We can help your company be chosen, let’s talk!

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