AEO: Answer Engine Optimization

If you read nothing else about AI visibility this year, let it be this.​ Answer Engine Optimization (AEO) is the foundation for showing up in AI responses. Not showing up in those? You're invisible to half the internet. AEO extends your SEO strategy by focusing on visibility in conversational and zero-click search environments. To win, you need to optimize for direct questions, structured answers, user intent, and authority signals. Needless to say, AI-first search is already drastically changing user behavior. The earlier you adapt, the more visibility you'll protect. ​This guide breaks down how AEO works, how it compares to SEO, and what steps you can take to make your content appear. ​Read the full post here.​ Cheers, Neil Patel ​ ​ PS: Don't have time to read the blog and figure this all out? My team can do the heavy lifting for you, and all you'll have to do is keep track of our reports. Pick a time to talk here.​ ​ ​

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