| Most marketers attempt to improve poor results by adjusting bids or targeting. But PMax and the new AI Max don't just rely on settings… they rely mostly on your website. Google's AI uses your site's content to build ads, decide relevance, and select landing pages. If your site is cluttered or poorly optimized, it creates the same low-quality experience inside your campaigns, wasting your budget quickly. That's why improving your site's structure, content, and metadata can have a bigger impact on performance than increasing your ad spend. My super-talented team released this checklist we use internally: Stop Wasting Ad Spend: 8 Step SEO Checklist for Maximizing Google PMax and AI Max ROI Use it to help your SEO and paid teams work together and make every dollar count. Get the full checklist here. Cheers, Neil Patel PS: We can align your website, SEO, and paid media for stronger ROI. The first step: get on a quick get-to-know-you call with my team — we don't bite. |
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