Is your marketing strong enough?

Is your marketing simply keeping you afloat or actually moving you forward? If you're only using one marketing channel, you're going to stall eventually. ​Digital marketing doesn't work in isolation. The graphic below illustrates how different strategies work together to help you achieve your goals. You may be able to move forward without some of these drivers, but it all depends on the market conditions. For example, you may not need the "paid media motor" as long as your "SEO sail" has good "algorithm winds"... but whenever the wind changes (think Google algorithm updates), you could be in trouble without it. So, it's not surprising that your ROI goes up by leveraging multiple marketing platforms. Even though there are diminishing returns after a while, you're better off investing in several channels than relying on just one. The key is to maximize the ones you are already on before expanding. My team can help you fill in the strategy blanks—here's how to connect. For more information on different content distribution channels and their benefits, check out this guide. Cheers, Neil Patel PS: Need content ideas to help you reach your audience across channels? Use AnswerThePublic to get inspiration for free!​ ​

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