AI-assisted copy

More than 50% of marketers are using AI to support their content creation efforts, according to Smart Insights. But most are doing it wrong—simply asking ChatGPT to generate copy with minimal instructions. The result is garbage. ​There's a better way that is proven to increase traffic and engagement. At NP Digital, we leverage AI to assist our copywriters, and the results are outstanding. You can see that the 100% AI copy performed quite poorly in terms of readability, engagement, and SEO. By adding the human touch, we increased those scores dramatically. This strategy works for blogs, emails, ads, landing pages, and more. ​This blog describes in detail how NP Digital approaches AI content creation. If you want my team to help you improve the impact and efficiency of your marketing campaigns, reach out to discuss how we can AI-optimize your copy. Cheers, Neil Patel PS: For another way to optimize your ad copy, check out this free tool.

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