Are AI Overviews killing your traffic?

A recent BrightEdge study found that 25% of searches with 8+ words now trigger AI Overviews. And our own research shows that organic clicks are down 2.23% because of AI answers. ​But there are ways to keep your SEO strategy strong. As Google is getting better at understanding context, the right format matters just as much as the right words. AI Overviews tend to favor certain types of content, such as step-by-step instructions and how-to answers, with the information leaning toward general guidance. For technical instructions, Google often prioritizes YouTube videos. If you want to rank in AI-driven search, think beyond just text: Use images for visual answers Create videos for tutorials Add audio for deeper explanations Write clear, structured content that directly answers user questions Want to stay ahead? Reach out to my team to make sure your content is AI-friendly. ​Here's more information on AI Overviews and their impact on SEO. Cheers, Neil Patel PS: You can analyze your SEO strategy with this free tool.

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