Rabu, 16 Oktober 2024

You need to prioritize reviews – here's how

We analyzed 1,788,839 social media posts to find out where people turn to find reviews before making a purchase.

Here are the most popular platforms as of August 2024:

  1. TikTok (35%)
  2. Google (8%)
  3. Product review pages (5%)
  4. Reddit (4%)
  5. Instagram (3%)

If you're selling a product or service, reviews are EVERYTHING.

Up to 98% of consumers read reviews before making a purchase, according to Forbes.

And Google places a high value on reviews as well, as evidenced by several recent review-focused algorithm updates.

Getting good reviews requires more than asking your customers, "How did we do?"

It's about delighting them throughout the entire customer journey.

​My team can help you create positive online experiences.

In the meantime, here are some data-backed tips to get more online reviews.

Cheers,

Neil

PS: Looking for reviews of your paid campaigns? My Ads Grader tool will tell you the truth! Get your free report card today.​



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