When I first started to use social media, it was drastically different than what you see today.
It started with MySpace, and then Facebook, and now there is a whole slew of options to choose them.
But here is the thing, over the years I have seen all of the platforms change. And it affects marketing... from follower counts, to ads, to traffic...
And in the future, this is what is going to happen to them whether you like it or not. :/
Hope it helps you and gives you ideas on what to do next.
Cheers,
Neil Patel
PS: Check out this change Google has been testing.
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