Get your pages ready to help holiday shoppers take the next step. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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For small businesses competing for holiday sales, every visit counts. You need to make sure your website and landing pages are ready for what happens after someone clicks an email link or paid ad.
Tailor the experience to your industry, audience, and brand. An online store might need strong product photos and a simple path to checkout. A service business may need testimonials and a clear explanation of what customers get before they book. Your messaging and design should feel consistent from the email and ad to the landing page.
Before the holiday rush, explore these landing page examples to find ideas you can apply to your own business.
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Prospective customers may find you through organic search, AI recommendation, or paid ad. You got their attention and they’re on your site. But does what they see give them the confidence to buy?
That credibility matters, especially when shoppers are discovering your brand for the first time. Wix’s research explains:
Search drives 42% of traffic to Wix sites.
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Sites with blogs were 5x more likely to generate sales.
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Sites with 50+ reviews earned 40x more median revenue.
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Before the holiday rush, make your contact details easy to find, feature genuine customer reviews, and answer common buying questions. Give shoppers clear reasons to feel comfortable choosing you.
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You’re putting work into attracting shoppers. Make sure your pages help them take the next step.
Watch my CRO Best Practices lesson from CRO Unlocked to learn how to approach conversion optimization before the holiday rush. You’ll also find a downloadable retailer’s guide and sales process optimization framework to help you get started.
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Don’t know where to start? My team at NP Digital can help you improve your landing pages, build that much needed trust, and make it easier for visitors to become customers. Book a call to talk through where your business can improve before the holiday rush.
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