The content format that drives 2X more traffic

Listicles are one of the most underrated content formats in digital marketing. But that's changing. With AI Overviews and tools like ChatGPT pulling answers directly from the web, list-style content is more likely to appear in AI-driven results. When done right, listicles also outperform most content formats in both traffic and engagement. In fact, articles structured as lists get up to 2X more traffic and 3X more shares than other formats. Because they're easy to read, quick to skim, and deliver value fast. ​In this new post, I walk you through: What makes listicles so effective at driving traffic and engagement Real examples of top-performing listicles (and what they do right) Tips for structuring your list posts to maximize impact ​Check it out here. Need help creating high-converting blog content that ranks and converts? My team can map out the whole strategy for you. ​Click here to book a call.​ Cheers, Neil Patel ​ ​

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