LLM mentions aren’t random

Not all content is created equal, especially when it comes to LLMs. We analyzed 25,000 prompts on ChatGPT, Perplexity, and AI Overviews to uncover which sources get cited the most. Here's what stood out: AI models are pulling answers mostly from a predictable group of sources. Reddit is the only consistent source across all three tools. YouTube, Wikipedia, and media sites dominate depending on the engine. This chart says it all: If you want to show up in generative search results, your content needs to meet a higher bar: It has to be trusted, structured, and signal authority. At NP Digital, we help brands create citation-worthy content that earns visibility across AI tools. Want to be part of the next answer AI gives your customers? Book a strategy call now.​ Cheers, Neil Patel PS: If staying visible in ChatGPT and Google's AI results is a priority, make sure to join our 2025 NP Digital Summit. I'll be there alongside marketers from Google, Unilever, and other leading brands to share what's actually working in this new search landscape. Save your seat here.

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