| Prime Day is coming up this month, and you've got an opportunity to cash in on the event... even if you're not selling products on Amazon. Check out this Google Trends curve:
You can see that globally, searches for "prime day deals" spiked around June/July and October, which were the two Amazon Prime Days last year. That's because people aren't just looking for deals on Amazon. And for those who are, any brand can reach them within the platform, thanks to non-endemic ads. From cars to computer software, you can advertise anything on Amazon and target their highly-engaged user base at a time when they're ready to spend. Tapping into trending events is always a good marketing strategy. My team can help you come up with a plan to maximize your SEO traffic and advertising ROI around these key dates. Reach out if you want to chat about it. Cheers, Neil PS: Did you know we've upgraded our Ads Grader tool? It has a lot of new features, including an ROAS and budget calculator, a creative library, and much more. Check it out here! PPS: Do you want me to send you tips and news specific to your niche? Make sure we have the right info for you – you can select your industry here. |
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