The problem with AI-driven marketing

Everyone is looking for AI shortcuts, and it's backfiring. My 3 top-performing posts on X in recent months all cover different prompt hacks: The prompt I use to get ChatGPT to write an article that people want to read. My Favorite AI prompt to help you improve your SEO rankings. My favorite 5 prompts for marketers using Bard (now Gemini). But here's the thing most people don't realize... We've run multiple studies at my agency, and the findings are always the same: AI is great in combination with human effort, but not so much on its own. For example, we tested human vs. AI-generated ad creatives and then a combination of both. The winner by far: Human ads that were optimized by AI. So, by all means, keep looking for ways to use AI to make your processes more efficient. Just don't put all your trust in AI. If you need help figuring out where to integrate AI into your digital marketing funnel for maximum results, just reach out. Cheers, Neil ​ PS: Want perfectly optimized ads? My free Ads Grader tool will point you in the right direction.

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