Search generative experience (aka. SGE)...
It's a word that has made a lot of marketers confused and even worried.
To sum it up, it is all the new changes Google has been making to their search that you have been hearing about from all the journalists.
I had the privilege to sit with an engineer, who shared some insights on SGE and what people are getting wrong.
Check it out. It's short but helpful.
Cheers,
Neil Patel
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