I have a personal brand with millions of followers.
And I have a corporate brand.
The corporate brand isn't anywhere near as popular, but the company is of decent size with over 750 employees.
So I wanted to see which was more effective in helping generate revenue.
After all, as marketers, follower counts and visitors are more vanity metrics than revenue.
The results were interesting. Here's a breakdown of the revenue generated from personal versus corporate brand.
I hope it helps you decide where to spend your branding efforts. The results were pretty clear.
Cheers,
Neil Patel
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