Google rolled out another helpful content update last month, underscoring its commitment to improving the search experience for users.
But did you know that creating helpful content for your website isn't enough?
If your existing content isn't great, it may drag down your efforts.
This is Google's official stance on it:
Any content—not just unhelpful content—on sites determined to have relatively high amounts of unhelpful content overall is less likely to perform well in Search, assuming there is other content elsewhere from the web that's better to display.
So, if you want to boost your website's ranking, don't just focus on creating helpful content.
You should also remove or replace any unhelpful content.
My agency can help you do a content audit, identify problem areas, and come up with a content strategy.
Just schedule a call with my team.
Cheers,
Neil Patel
PS: Successful marketers keep revisiting their content and campaigns, making adjustments as necessary. I've got a neat tool to help you do that for your paid ads. Check it out here!
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