There are 2 main reports I want you to start using in Google Analytics.
They will tell you if things are getting better or worse for you.
Because even if your traffic goes up (or down) it doesn't mean much.
But these 2 reports are much more telling.
I would recommend that you check them out at least once a week. It shouldn't take you more than 2 minutes.
Cheers,
Neil Patel
PS: Here's how to monetize your mobile (AMP) traffic.
PPS: Here's how I collected 714,000 emails through a simple quiz.
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