Project Magi: Google is Making a Major Change to Search

Google is making some huge changes to its search engine.

According to the New York Times, Google has 160 engineers working on "Project Magi".

One of the changes that will be coming out in the upcoming months is the ability to make a purchase directly on Google.

So when you search for things like shoes, Google will show you what it thinks you want and you would make the transaction directly on Google.

​Here are the other changes they are making.

Cheers,

Neil Patel

PS1: At the bottom of the article I break down how it will affect marketers.

PS2: You've got to check out my new tool: the Google Ads Grader​

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How I think about business and marketing

Everyone has their own perspective... but here is the thing...

There really isn't one way to grow. You just have to figure out which path is right for you.

The way I think about business and marketing has evolved over the years...

​This is how I think about it.

Cheers,

Neil Patel

PS: Here's some marketing advice for young people.

PPS: How to launch a business online.​

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Ugly marketing truths

I'm about to share some ugly marketing truths every business needs to understand:

1. SEO: It takes an average of 6 months to rank on the first page of Google for a new page.
2. CRO: As a general rule of thumb, A/B testing should be done on pages that have at least 1,000 visitors per month to achieve statistically significant results.
3. Paid Media: To see significant results from paid media campaigns, businesses should typically invest a minimum of a few thousand dollars monthly.
   ​

Sometimes we get businesses that expect miracles, but there simply isn't such a thing.

Not all is bad news, though. Of course, it's possible to do marketing and get results from it no matter the business, but you need a solid strategy and a little bit of patience to get there.

If you want to see what a (real) custom marketing strategy would look like for your business, book a call with my team here.​

Cheers,

Neil Patel

PS: If you are expecting miracles results or any magical shortcut, do not book the call.

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How to create a GraalVM Docker image

This week, learn about smart contract audits with ConsenSys Diligence Fuzzing, explore a low code approach for building a serverless REST API, & more!

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BEST OF THE WEEK Smart Contract Audits With ConsenSys Diligence Fuzzing: Fuzzing as a Service // John Vester </> CORE Developing Saga Participant Code for Compensating Transactions // Paul Parkinson Low Code Approach for Building a Serverless REST API // Rohini Arun kumar Creating Scalable OpenAI GPT Applications in Java // Denis Magda </> CORE Productivity: Noise Is the Problem // Miguel Garcia How To Create a GraalVM Docker Image // Gunter Rotsaert </> CORE ChatGPT on GPT-4 // Stefan Wolpers </> CORE Using Environment Variable With Angular // Ömer Faruk Kırlı Ultrafast Persistence on Jakarta EE // Otavio Santana </> CORE Boldness in Refactoring // Shai Almog </> CORE DZONE PUBLICATION DOWNLOADS Software Integration: APIs, Microservices, and Cloud-Based Systems  [TREND REPORT] // Saurabh Dashora, Christian Posta, Swathi Prasad, Shai Almog, Ray Elenteny, Boris Zaikin, G. Ryan Spain, Ricky Esposito DevOps: CI/CD, Application Delivery, and Release Orchestration  [TREND REPORT] // Marija Naumovska, John Vester, Justin Albano, Daniel Stori, Yitaek Hwang, John Nielsen, Hicham Bouissoumer, Nicolas Giron, G. Ryan Spain, and Jason Cockerham The Essentials of GitOps  [REFCARD] // Yitaek Hwang </> CORE Distributed SQL Essentials  [REFCARD] // Andrew Oliver Apache Kafka Patterns and Anti-Patterns  [REFCARD] // Abhishek Gupta </> CORE Advanced Cloud Security  [REFCARD] // Samir Behara </> CORE Getting Started With CI/CD Pipeline Security  [REFCARD] // Sudip Sengupta </> CORE UPCOMING VIRTUAL EVENTS Machine vs. Humans: A Fireside Chat on Conversational AI  [APR 13 | 11 AM ET] // Jesse Davis, DZone FEATURED ON-DEMAND WEBINARS How to Migrate 400M Rows from MySQL with Zero Downtime // Rajkumar Sen, Arcion, Franco Gilio, Publica, & Manish Kumar, SingleStore Automatic, Nearly Instant Recovery Using Distributed SQL // Rajkumar Sen, Arcion, Franco Gilio, Publica, & Manish Kumar, SingleStore Evaluating Your Event Streaming Needs the Software Architect Way // Amy Krishnamohan & David Esposito, Aiven How Malicious Actors Compromise Your Mobile App // Krishna Vishnubhotia, Zimperium Women in Observability: Then, Now, and Beyond // Paige Cruz & Julia Blase, Chronosphere, Adriana Villela, LightStep, Amy Boyle, New Relic

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How Updating Your Old Content Can Help With Your Rankings

I've talked about this time and time again.

It's literally one of the biggest reasons Wikipedia ranks for almost every term out there.

Just do a search for anything and you'll see them.

​Check out these stats on what happens when you update your content.

Take the time and do it. You'll notice big differences.

If you are also trying to figure out what content to update, look at Search Console and compare your traffic year over year. Look for the pages with the biggest traffic drops.

Those are the pages you should update first.

Hope that helps.

Cheers,

Neil Patel

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New Webinar: How to build an eCommerce Empire

"How can I take my online store to the next level?"

If you're asking that question, then my next webinar is for you.

Join me and my team for a live webinar tomorrow at 8 am PST:
​Building Your eCommerce Empire: Lessons from Successful Online Retailers.

During this webinar, you will learn:

• Some of the strategies big eCommerce companies use
• The 5 Pillars of an eCommerce Empire
• How to Thrive on Amazon Marketplace
  ​

Click here to register.

Cheers,

Neil Patel

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Future-Proof Your Content Strategy in the Age of AI

AI is changing content. But relying on AI on write all of your content is a strategy that won't work.

And ignoring AI and writing all your content manually is a big mistake as well.

In essence there is a place for AI and there is a place for you to manually create content.

​Here's how you leverage both to to future proof your content.

Cheers,

Neil Patel

PS: Top skills every marketer needs.

PPS: Digital marketing tips for 2023.

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