Google: “Search will change profoundly in 2025”

Is it still worth investing in SEO? Google's CEO Sundar Pichai hinted that search "will change profoundly in 2025." We're going to see more AI integration in the search process. People are going to try out new platforms and tools as they emerge. My agency, NP Digital, is already helping brands navigate this shift, ensuring they stay ahead of evolving search behaviors. But just because people are adopting new habits doesn't mean they're abandoning old ones. Pichai predicted Google will become more valuable: "In a world in which you're inundated with content, you're trying to find trustworthy content, content that makes sense to you in a way reliably you can use it." And the numbers don't lie: SEO drives ROI and will continue to do so... it may just come from multiple search channels. Check out the chart below: The sooner you invest in proper optimization, the better your results will be. ​Get in touch with my team if you need help. Cheers, Neil Patel PS: If your content isn't getting the traffic you want to see, follow this step-by-step guide to content optimization. PS2: Want even more detailed instructions on how to improve your organic rankings? Fill out this quiz to get a 7-week action plan for your business. ​ ​

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