This type of content is 50x more likely to rank organically

You may have noticed that Google is showing a lot more videos on its search results pages. 62% of all Google searches now include video carousels, according to Ubersuggest... and videos are up to 50x more likely to rank organically than plain text content! But don't just focus on shorts and reels for social media. My tip: Create longer videos for YouTube and cut them up into shorter segments to use across your social media channels, on your website, in ads, etc. By focusing on YouTube, you're tapping into a highly engaged audience of 2.49 billion monthly logged-in users. Plus, YouTube is still the world's second most popular search engine. For content ideas, you can simply enter a keyword in the YouTube search bar and see what other people are looking for. ​Or you can book a session with my team to discuss your video strategy. For more tips on integrating video into your marketing strategy, check out this blog post. Cheers, Neil Patel PS: Another great way to discover video content ideas is to use AnswerThePublic. It tells you what people want to know about certain topics, including popular "How to" searches. Try ATP for free!

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