Companies will spend over $670 billion on digital ads this year.
Crazy, right?
When we chat with Global 1000 brands, they don't have an issue with spending money on paid ads.
After all, more spend = more revenue (usually).
But here's the shocker:
Hardly any of those brands invest even 1% of that in conversion rate optimization (CRO).
Why pour $100 million into ads but leave extra conversions untouched on the table?
It's the biggest missed opportunity we continually see.
Without ongoing CRO, brands leave easy 10-20% revenue lifts just sitting there.
Just think about that… 10% lift is 67 billion dollars.
And conversion lifts typically turn straight into profits.
See, ad costs creep up over time. It's inevitable. Boosting conversions counteracts rising CPAs.
That's how you protect and expand margins in the face of rising ad costs.
But too many big brands ignore CRO and plow ahead with ever-bigger ad budgets.
Don't fall into the same trap.
The cost-saving opportunities are waiting... reach out to my team to seize them.
Cheers,
Neil Patel
PS: While you're optimizing your pages for maximum conversions, don't forget to optimize your ads for peak performance as well. My Ads Grader tool can help you, and it's free!
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