What if I told you that you could improve your SEO without publishing anything new?
While Google loves fresh content, the benefits may be outweighed by outdated content that hurts your website's overall performance.
That's why it's a good idea to audit your website every now and then and identify opportunities to refresh existing pages.
Here are a few easy ways to do that:
- Update your headlines or metadata with new, relevant keywords and make them more compelling
- Add some cool multimedia content, such as infographics or videos, to make your page more engaging and shareable
- Edit your web copy to improve readability
My team of content specialists can help you audit your website and identify good candidates for updating. Simply click here to book a strategy session.
Hope this helps,
Neil
PS: I've created a useful Google Ads Grader tool, which will give you feedback on your paid campaigns. Try it out here.
PPS: Do you want to expand your marketing skills, knowledge, and network? Click here to join me at HubSpot's INBOUND 2023 Conference. Use the discount code "MarketingSchool" to save 15% on General Admission passes!
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