What Google’s shift to AI means for SEO

Last month's Google I/O conference confirmed it: AI is the future of search.

Pretty soon, your SERPs will be infused with generative artificial intelligence, similar to the technology behind ChatGPT and other chatbots.

Once Google rolls out this new AI-infused search, you may see an AI-powered snapshot at the top of your search results that will look something like this:

​

Source: Google I/O '23 in under 10 minutes.

From there, you'll be able to ask follow-up questions that take you deeper into the subject:

​

Source: Google I/O '23 in under 10 minutes.

These changes mean good and bad news for your SEO efforts. At least for now, the new interface isn't going to replace conventional search results, and it may increase Google's popularity.

But users are naturally going to be drawn to this prominently displayed information. And if it's not coming from you, you'll be losing clicks.

So… you'll have to learn to optimize for Google's AI solution to ensure your content gets shown at the top.

Navigating these new developments can be challenging. My team is trained to keep up with the latest industry trends, and we're happy to help you pivot your SEO strategy if needed. If you need guidance, schedule a call here.

I'm excited about our future.

Cheers,

Neil Patel

PS: Change can be a good thing. Find out if you need to make any changes to your Google Ads strategy with our free Ads Grader tool. Check it out here!

​
​
​
​
​
​
​
​
​
​
​
​
​

Unsubscribe | Update your profile | 9710 River Trader St, Las Vegas, Nevada 89178

Querydsl vs. JPA criteria, part 4: Pagination

This week, find out more about disaster recovery for Kubernetes clusters, learn how to build better dApps with Infura's Polygon WebSocket, and more!

DZone.WeeklyDigest() Wednesday // June 28, 2023 // View Online

FEATURED CONTENT

Writing tests? Practicing TDD? We want to hear from you! Share your experience with test automation and designing, managing, and executing manual tests in our short survey for DZone's August Trend Report, and enter to win one of five $100 e-gift cards! Share your insights >

BEST OF THE WEEK Disaster Recovery for Kubernetes Clusters // Balamurali Sreekanth Akula Building Better dApps With Infura's Polygon WebSocket // John Vester </> CORE Querydsl vs. JPA Criteria, Part 4: Pagination // Arnošt Havelka </> CORE Non-Traditional Project Planning // Scott Sosna </> CORE Observability Architecture: Financial Payments Example // Eric D. Schabell </> CORE Resolve Encoding Issues of Resource Files in Java Projects // Constantin Kwiatkowski Infrastructure as Code (IaC) Tools, Part 1: Overview of Tools // Josephine E. Justin, Norton Stanley S A, Deepika Kothamasu Terraform Best Practices: The 20 Practices You Should Adopt // Rahul Shivalkar Application Cost Reduction With ARM Servers // Dmitry Chuyko Can a Team Have 150 People in It? FAST Agile Says Yes // Jade Rubick </> CORE DZONE PUBLICATION DOWNLOADS Containers  [TREND REPORT] // Sudip Sengupta, Pratik Prakash, Akanksha Pathak, Joel Lubinitsky, Louis-Guillaume Morand, G. Ryan Spain, Lucy Marcum Software Integration: APIs, Microservices, and Cloud-Based Systems  [TREND REPORT] // Saurabh Dashora, Christian Posta, Swathi Prasad, Shai Almog, Ray Elenteny, Boris Zaikin, G. Ryan Spain, Ricky Esposito Threat Modeling  [REFCARD] // Apostolos Giannakidis Mobile Database Essentials  [REFCARD] // Mark Gamble Kubernetes Monitoring Essentials  [REFCARD] // Sudip Sengupta </> CORE The Essentials of GitOps  [REFCARD] // Yitaek Hwang </> CORE Distributed SQL Essentials  [REFCARD] // Andrew Oliver UPCOMING VIRTUAL EVENTS ChatGPT is fun, but the future is fully autonomous AI for code  [JUN 29 | 11AM ET] // Mathew Lodge, DiffBlue

Help | Manage Email Preferences DZone, 600 Park Offices Dr, Suite 300, Research Triangle Park, NC 27709 © DZone 2023

From A to Z: How to Set Up a Google Remarketing Campaign

One of your best marketing campaigns will be remarketing.

When someone visits your website and leaves without buying or signing up, you can follow them around the web and show them ads to bring them back (in a non-creepy way).

But most marketers set up their remarketing campaigns wrong. If your original marketing copy and pitch didn't convince someone to buy, showing the same thing usually doesn't produce the best results.

Hence you got to switch things up and try new copy and messaging within your remarketing campaigns for them to work well.

There are a lot of little things, like the above, that you need to do...

​Here's how you set up your remarketing campaigns for them to work well.

Cheers,

Neil Patel

​

Unsubscribe | Update your profile | 9710 River Trader St, Las Vegas, Nevada 89178

How to Leverage SEO in Your Personal Brand to Drive Business

Personal branding is something most of us get wrong.

You don't need millions of followers to have a personal brand.

And you can use SEO, which is probably the best channel for personal branding.

So the question is how do you build up a personal brand through SEO to drive more business?

​Here's how.

Cheers,

Neil Patel

PS: Here's how I think about life and business.

PPS: If you haven't created a newsletter, this is why you should.

Unsubscribe | Update your profile | 9710 River Trader St, Las Vegas, Nevada 89178

Easy tips for improving your SEO

What if I told you that you could improve your SEO without publishing anything new?

While Google loves fresh content, the benefits may be outweighed by outdated content that hurts your website's overall performance.

That's why it's a good idea to audit your website every now and then and identify opportunities to refresh existing pages.

Here are a few easy ways to do that:

• Update your headlines or metadata with new, relevant keywords and make them more compelling
• Add some cool multimedia content, such as infographics or videos, to make your page more engaging and shareable
• Edit your web copy to improve readability
  ​

My team of content specialists can help you audit your website and identify good candidates for updating. Simply click here to book a strategy session.

Hope this helps,

Neil

PS: I've created a useful Google Ads Grader tool, which will give you feedback on your paid campaigns. Try it out here.

PPS: Do you want to expand your marketing skills, knowledge, and network? Click here to join me at HubSpot's INBOUND 2023 Conference. Use the discount code "MarketingSchool" to save 15% on General Admission passes!​
​
​

​
​
​
​
​
​
​

Unsubscribe | Update your profile | 9710 River Trader St, Las Vegas, Nevada 89178

Everything bad in Java is good for you

This week, take a deep dive into IaC and containers, explore (Spring) Booting Java to accept digital payments with USDC, and much more!

DZone.WeeklyDigest() Wednesday // June 21, 2023 // View Online

FEATURED CONTENT

[Last Chance] Software Distribution: The Key to Development at Scale Join us to learn strategies for synchronizing distributed teams, avoiding pitfalls while keeping everything secure, and more (plus, five attendees will be randomly selected to receive a $50 gift card!) Save your seat >

BEST OF THE WEEK IaC and Containers // Joel Lubinitsky (Spring) Booting Java To Accept Digital Payments With USDC // John Vester </> CORE The "Edge" of Containers // Louis-Guillaume Morand Datafaker 2.0 // Illia Pantsyr Everything Bad in Java Is Good for You // Shai Almog </> CORE Microservices With Apache Camel and Quarkus (Part 4) // Nicolas Duminil </> CORE Harnessing the Power of NiFi: Building a Seamless Flow To Ingest PM2.5 Data From a MiNiFi Java Agent With a Particle Sensor // Tim Spann </> CORE Building Resilience With Chaos Engineering and Litmus // Ruturaj Kadikar Software Shops and Name Recognition // Scott Sosna </> CORE Spring Cloud: How To Implement Service Discovery (Part 2) // Mario Casari DZONE PUBLICATION DOWNLOADS Containers  [TREND REPORT] // Sudip Sengupta, Pratik Prakash, Akanksha Pathak, Joel Lubinitsky, Louis-Guillaume Morand, G. Ryan Spain, Lucy Marcum Software Integration: APIs, Microservices, and Cloud-Based Systems  [TREND REPORT] // Saurabh Dashora, Christian Posta, Swathi Prasad, Shai Almog, Ray Elenteny, Boris Zaikin, G. Ryan Spain, Ricky Esposito Mobile Database Essentials  [REFCARD] // Mark Gamble The Essentials of GitOps  [REFCARD] // Yitaek Hwang </> CORE Advanced Cloud Security  [REFCARD] // Samir Behara </> CORE Distributed SQL Essentials  [REFCARD] // Andrew Oliver UPCOMING VIRTUAL EVENTS Software Distribution: The Key to Development at Scale  [JUN 22 | 1PM ET] // Richard Clark, JFrog CI/CD Attack Scenarios: How to Protect Your Production Environment  [JUN 28 | 12PM ET] // Omer Gil, Prisma Cloud by Palo Alto Networks ChatGPT is fun, but the future is fully autonomous AI for code  [JUN 29 | 1PM ET] // Mathew Lodge, DiffBlue FEATURED ON-DEMAND WEBINARS Taking Your Multi-Site Management at Scale to the Next Level // Jill Moraca, Princeton University, Mandee Englert, FFW, & Kara Hall, Acquia Building Scalable Real-Time Apps With AstraDB (DBaaS) And Vaadin // Sami Kaksonen, DataStax & Marcus Hellburg, Vaadin DZone's 2023 Containers Virtual Roundtable // Jesse Davis, DZone, Ray Elenteny, SOLTECH, Shai Almog, Codename One, Dan Ciruli, D2iQ, Akanksha Pathak, Visa Inc.

Help | Manage Email Preferences DZone, 600 Park Offices Dr, Suite 300, Research Triangle Park, NC 27709 © DZone 2023