How to Create the Perfect Omnichannel Marketing Strategy

Marketing isn't about doing well on Google or doing well on Facebook or even Instagram.

It's about doing well on all channels.

Because eventually, all marketing channels get competitive. So the only way to scale is to leverage all of the channels.

In essence, you have to take an omnichannel approach. But just being on all channels isn't enough.

​Here's how you create the perfect omnichannel marketing strategy.

Cheers,

Neil Patel

PS: If your marketing isn't working, this will help you get unstuck.

PPS: Should you take every press opportunity?

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[Trend Report] Data Pipelines: Investigating the Modern Data Stack

Use this free trend report to explore these shifts and improved capabilities

NEW TREND REPORT! Data Pipelines Investigating the Modern Data Stack DOWNLOAD NOW Enter the modern data stack: a technology stack designed and equipped with cutting-edge tools and services to ingest, store, and process data. No longer are we using data only to drive business decisions; we are entering a new era where cloud-based systems and tools are at the heart of data processing and analytics. Data-centric tools and techniques — like warehouses and lakes, ETL/ELT, observability, and real-time analytics — are democratizing the data we collect.  In our 2023 Data Pipelines Trend Report, we further explore these shifts and improved capabilities, featuring findings from DZone-original research and expert articles written by practitioners from the DZone Community.   Our contributors cover hand-picked topics like data-driven design and architecture, data observability, and data integration models and techniques.  GET THE FREE REPORT BROUGHT TO YOU IN PARTNERSHIP WITH You are receiving this email because you are subscribed to receive updates on Database from DZone.com. You can unsubscribe at any time. Unsubscribe | FAQ | Terms of Use | Privacy Policy © 2023 TechnologyAdvice, LLC. All rights reserved. DZone is a TechnologyAdvice media brand.This is a marketing email from TechnologyAdvice, 3343 Perimeter Hill Dr., Suite 100, Nashville, TN 37211, USA. Please do not reply to this message. To contact us, please click here.

Watch our AI Summit on-demand

Hey,

3 important things:

1) Today is the last day of the Summit (Day 3). ​
​Only for paid members — get your access now

2) Also, today is the last day to purchase the Lifetime Access Pass at our special during-the-event pricing. ​
​If you decide to purchase it tomorrow, you will pay $100 more!

3) If you want to watch the recordings: the sessions will be available in the Members Area soon.
​Members' Area access here​
​

As we wrap up the final day of our Virtual Summit: The Digital Marketing Evolution: Marketing in the Age of AI, I wanted to take a moment to reflect on the incredible journey we've embarked on together.
​

This year, we have 39 insightful sessions, each packed with strategies and actionable insights. From our NP Digital experts to big-brand speakers from amazing companies like Google, Sony Music, Mitsubishi, ESPN, etc. …

Also, a big thanks to our sponsors:

​ ​Events: Your New Best Marketing Channel →​

​ ​Validate Your Privacy, and Analytics →​

​ ​Discover what people are asking →​

The Lifetime Access Pass grants you on-demand access to every session from this Summit and also all past Summits before this one (150+ hours of content).

Tomorrow, the price will increase significantly.
​

And soon, we will be closing the cart entirely!​
​The cart will close at 11:59 PM PST on October 9, 2023.

​Click here to secure your Lifetime Access Pass now.​

​
Do you want a teaser about Day 3? Check this out:

​

Neil and Eric Siu on a special episode for Marketing Schools about AI (30 minutes long).

Learn how to create contracts for influencer marketing with ChatGPT from Mackenzie Moore.

How you can deal with AI hallucinating 20% of the time in Scott Zimmerman's session.

Here's Luke O'Leary talking about Google updates and how to make money with your content.

Using AnswerThePublic and AI to read customers' minds and create winning marketing campaigns is what Saulo Medeiros will tell you about.

Brian Dean discusses how to gain and protect your site's ranking against AI.

A guide to international expansion for companies by Caio Beleza.

As part of the CNN case study, Marcella Merigo describes how we helped CNN reach 1 billion visits /month within 9 months.

​
The future of AI in marketing is here, and with the insights from this Summit, you'll be ready to take the lead in your industry.

Thank you for being a part of this transformative experience.
Here's to the future of marketing!

Cheers,

Neil

P.S.: Worried about the future of SEO and ChatGPT?
Let me guide you through the new challenges of marketing.
​Book a call today and let's craft a winning strategy for your brand.

​

​

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How to track your ad success

Tracking your paid ads performance is important, but what should you compare it to?

If you want to know how you're stacking up against your competitors, it helps to know industry benchmarks.

The average click-through rate (CTR) for all industries is between 3-5%, as reported by Search Engine Journal.

But clicks don't always translate into conversions.

To know how your ads are performing, you need to pay attention to all of these metrics:

• Click-through rate
• Average cost-per-click
• Conversion rate
• Cost per acquisition

If you need to give your ads a boost, my agency can help.

​Schedule a consultation with one of my team members. ​

Cheers,

Neil Patel

PS: Do you know how your ads are doing? Find out by using my free Ads Grader tool!

PS2: Have you signed up for our AI Summit yet? It's happening NOW, so grab your ticket to join the party!​

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What is a good database design?

This week, revolutionize software testing, find out what good database design is all about, build a serverless app fast with Zipper, explore the convergence of testing and observability, and more!

DZone.WeeklyDigest() Wednesday // September 27, 2023 // View Online   BEST OF THE WEEK Revolutionizing Software Testing //  Tuhin Chattopadhyay </> CORE What Is Good Database Design? // Manas Dash </> CORE Build a Serverless App Fast With Zipper: Write TypeScript, Offload Everything Else // John Vester </> CORE The Convergence of Testing and Observability // Mirco Hering Designing Databases for Distributed Systems // Saurabh Dashora </> CORE Software Verification and Validation With Simple Examples // Stelios Manioudakis Microservices With Apache Camel and Quarkus (Part 5) // Nicolas Duminil </> CORE REST vs. Message Brokers: Choosing the Right Communication // Shoham Roditi Elimelech Agile Estimation: Techniques and Tips for Success // Arun Pandey Spring WebFlux Retries // Emmanouil Gkatziouras </> CORE DZONE PUBLICATION DOWNLOADS Development at Scale  [TREND REPORT] // Tim Spann, Anupama Pathirage, Paul Zabelin, John Vester, Cate Lawrence, G. Ryan Spain, Caitlin Candelmo Threat Detection  [REFCARD] // Sudip Sengupta </> CORE Full-Stack Observability Essentials  [REFCARD] // Joana Carvalho </> CORE NoSQL Migration Essentials  [REFCARD] // Matthew Groves & Frank Eaves Getting Started With Log Management  [REFCARD] // John Vester </> CORE Threat Modeling  [REFCARD] // Apostolos Giannakidis FEATURED ON-DEMAND RECORDINGS Cloud Security ROI: Measure the Impact of Your Investment // Andy Ellis, Orca Security & Roderick Chambers, Recorded Future How To Go Pipeline-Free With Real-Time Analytics // Andrew C. Oliver & Sida Shen, CelerData Unsubscribe | FAQ | Terms of Use | Privacy Policy © 2023 TechnologyAdvice, LLC. All rights reserved. DZone is a TechnologyAdvice media brand. This is a marketing email from TechnologyAdvice, 3343 Perimeter Hill Dr., Suite 100, Nashville, TN 37211, USA. Please do not reply to this message. To contact us, please click here.

How to Rank Your Website on ChatGPT

Did you know that ChatGPT gets 1.4 billion visits a month?

It's a massive marketing opportunity.

Imagine someone asking ChatGPT a question and it recommends your company, your products, and your services.

This is what I call ChatGPT SEO.

​Check out how you can leverage it.

Cheers,

Neil Patel

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How to Make Your Content Stand Out When Everyone is Using AI

The other day I was at a conference, and I met a lady named Erika.

She told me how in her daughter's class 3 students failed because they submitted an essay written by ChatGPT.

And the reason the teacher knew this is because the 3 essays sounded almost identical.

In other words, if you use ChatGPT to create your content, you are more likely to have content that sounds duplicative, just like the competition that is using the same tools you are.

If you really want to do well with your content, and stand out from the crowd, follow this.

Cheers,

Neil Patel

PS: You see ads everywhere. But how well do you they work?

PPS: Here's what people are getting wrong about SEO.

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FINAL invitation

Our Virtual Summit about Marketing and AI is next week!

We'll be broadcasting our sessions starting on September 26. Tuesday and Wednesday are free, but you can only access the conference platform by registering in advance.

This is your last reminder from me to get your ticket.

​Click here to claim it.​

Do you want to watch it later?

Only Lifetime members can do that. So claim your pass NOW. Register by September 25 and save $200 with the code PRE-EVENT-DISCOUNT. The prices will go up on September 26.

See you soon!

Cheers,

Neil

PS: Prefer to leave the implementation to someone else? The marketing experts at NP Digital are ready to help you put all these insights into action. Simply schedule a call here!​

​

​
​

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Deep dive into automated testing lifecycle

This week, take a deep dive into the automated testing lifecycle, explore Spring Authentication with MetaMask, learn how to select the right automated tests, and more!

DZone.WeeklyDigest() Wednesday // September 20, 2023 // View Online FEATURED CONTENT   CI/CD Pipeline Security Best Practices Join us next week to learn about common CI/CD security threats and discover best practices for securing your CI/CD pipelines in cloud-native environments. Save your seat > BEST OF THE WEEK Automated Testing Lifecycle //  Soumyajit Basu </> CORE Spring Authentication With MetaMask // Alexander Makeev Selecting the Right Automated Tests // Chris Ward </> CORE TDD With FastAPI Is Easy // Aleksei Sharypov  Automated Testing: The Missing Piece of Your CI/CD Puzzle // Lipsa Das </> CORE Docker and Kubernetes Transforming Modern Deployment // Sohail Shaikh  LTS JDK 21 Features // Dmitry Chuyko  Agile Metrics and KPIs in Action // Arun Pandey Log Analysis Using grep // Muhammad Raza How To Optimize Feature Sets With Genetic Algorithms // Sayan Chatterjee DZONE PUBLICATION DOWNLOADS Development at Scale  [TREND REPORT] // Tim Spann, Anupama Pathirage, Paul Zabelin, John Vester, Cate Lawrence, G. Ryan Spain, Caitlin Candelmo Threat Detection  [REFCARD] // Sudip Sengupta </> CORE Full-Stack Observability Essentials  [REFCARD] // Joana Carvalho </> CORE NoSQL Migration Essentials  [REFCARD] // Matthew Groves & Frank Eaves Getting Started With Log Management  [REFCARD] // John Vester </> CORE Threat Modeling  [REFCARD] // Apostolos Giannakidis UPCOMING VIRTUAL EVENTS Security Best Practices In Your CI/CD Pipeline  [SEP 20 | 1PM ET] // Burr Sutter, Red Hat, Ix-chel Ruiz, JFrog FEATURED ON-DEMAND RECORDINGS Cloud Security ROI: Measure the Impact of Your Investment // Andy Ellis, Orca Security & Roderick Chambers, Recorded Future How To Go Pipeline-Free With Real-Time Analytics // Andrew C. Oliver & Sida Shen, CelerData Unsubscribe | FAQ | Terms of Use | Privacy Policy © 2023 TechnologyAdvice, LLC. All rights reserved. DZone is a TechnologyAdvice media brand. This is a marketing email from TechnologyAdvice, 3343 Perimeter Hill Dr., Suite 100, Nashville, TN 37211, USA. Please do not reply to this message. To contact us, please click here.